Inskin partners with Cavai to switch on conversational advertising across its digital display formats

Digital display advertising firm, Inskin Media has partnered with conversational advertising firm, Cavai, enabling in-ad interactivity, engagement and product selection within the format itself.

A leader in specialised, high-impact formats, Inskin delivers exponentially higher attention than standard display. It provides brands with striking, unmissable rich-media display options, delivered across a network of 2,000 premium websites worldwide, which help drive visual engagement for brands.

Cavai’s conversational advertising platform, uses the power of respectful, attractive and insightful conversation in ad experiences on mobile, desktop and video. Its conversational advertising solution can be integrated seamlessly, complementing existing digital campaigns and formats and enabling customers to buy products directly in the ad.

This partnership provides opportunities for conversations between brand and user to be delivered in the upper-funnel. It provides consumers with the ability to have a one-to-one interaction in an eye-catching setting with a brand with which they want to engage.

Dan Jones, Commercial Director UK, Cavai