EYE Moves: Cavai appoints Attique Rehman as Group Agency Director

Conversational advertising company, Cavia, has appointed Attique Rehman who joins the business as Group Agency Director.

Attique was most recently Creative Strategy Partner at The Telegraph. Prior to this, he held senior roles at organisations such as ITV, eBay and Reed Business Information.

Cavai has built a conversational advertising cloud, working closely with brands, publishers and agencies to enable conversational experiences which boost audience engagement – with clients experiencing massively increased ROI thanks to these non-interruptive ad formats which enable two-way dialogue.

Conversational advertising is one of the few unexplored territories in media. There is so much potential for brands to boost engagement and connections with their audiences. My goal will be to introduce agencies to Cavai’s unique offer, to help clients understand its value, and to educate the wider industry on how conversational advertising can offer the ultimate in insight, attention and engagement; especially when compared to other, more standard formats.

Attique Rehman, Group Agency Director, Cavai