EYE Moves: Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America

Conversational advertising cloud, Cavai, has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to lead further growth in these regions.

Akesson will work out of Barcelona, having already enjoyed a highly successful partnership with Cavai as a reseller, at B4Bind.

Akesson was involved in the first Spanish search engine, Olé, as well as developing Autoscout24 Spain, and founded his own media agency, Active Internet Consulting SL, having helped a number of leading digital companies to enter Spanish, European and South American markets.

Akesson is also Associate Professor, Programmatic & Digital Advertising, at The Valley Digital Business School. In addition, he has worked as Enterprise Sales Director at Adform, and has managed the acceleration of a number of businesses including Headway Digital, later acquired by EntraVision.com; StickyADS.tv, acquired by Comcast’s ad server division, FreeWheel; and Criteo.

At a time when we are seeing strong appetite for conversational advertising in Spain and Portugal – whilst working on major deals in Latin America – I have absolutely no doubt that Andreas will help us foster even stronger relationships within these attractive and forward-looking markets, having already managed campaigns with brands such as Barceló, GHD, Toyota and Volkswagen for Cavai. A well-known and highly regarded expert in the digital landscape, he is as strategic as he is charismatic – a rare find.

Steffen Svartberg, founder and CEO, Cavai