Cavai partners with Orage Publishing to provide Cavai Bubble® conversational ad formats

Conversational advertising firm, Cavai, has partnered with Orage Publishing to provide its flagship Cavai Bubble® conversational ad formats across the Orage Publishing inventory.

With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique users per month in the Nordic region as well as Techradar in the UK with over 40 million monthly readers.

Cavai Bubble® doesn’t intrude while readers engage with content, nor detract from the reading experience. Instead, it presents a familiar messaging-style format and politely invites audiences to engage in fun and informative conversational experience.

The ad formats that Cavai provides allow our clients to communicate with their audiences in a unique, interactive way while still on TechRadar. Visually, the ads are seamlessly integrated and almost native looking – they are clearly visible without blocking or disturbing our content interface.Working primarily with in-market consumers, our sites generally have high conversion rates. We are particularly excited about the eCommerce opportunities that come with our readers being able to purchase products directly within the ad.

Thomas Bjällhag, Nordic Sales Manager, Orage