Cavai has built its conversational advertising cloud by working closely with brands, publishers and agencies to enable experiences that boost audience engagement. Its clients experience increased ROI thanks to its non-interruptive conversational ad formats which enable two-way dialogue between audiences and brands.
Meanwhile, Azerion’s local sales presence and adtech knowledge will help Cavai to deliver campaigns for clients in the Italian market. Azerion and Cavai recently collaborated with Italo, a high-speed train operator, to generate engagement via conversational ads that invited the user to rediscover the main tourist destinations in Italy and aid the booking process.
Rogier Lammers, VP, Sales, Central Europe, Cavai