Cavai partners with Azerion to grow conversational ad formats in Italy

Conversational advertising cloud, Cavai, has partnered with the premium publisher, Azerion, to encourage the adoption of creative, conversational ad formats in the Italian market.

Cavai has built its conversational advertising cloud by working closely with brands, publishers and agencies to enable experiences that boost audience engagement. Its clients experience increased ROI thanks to its non-interruptive conversational ad formats which enable two-way dialogue between audiences and brands.

Meanwhile, Azerion’s local sales presence and adtech knowledge will help Cavai to deliver campaigns for clients in the Italian market. Azerion and Cavai recently collaborated with Italo, a high-speed train operator,  to generate engagement via conversational ads that invited the user to rediscover the main tourist destinations in Italy and aid the booking process.

Azerion has great advertiser and agency connections in the Italian market. It also boasts the necessary publisher technology and the network required to access high-quality inventory locally at speed and at scale. With this partnership, we are aiming to rapidly expand our business in Italy. Together with Azerion, a number of campaigns have already been set up and are raring to go.

Rogier Lammers, VP, Sales, Central Europe, Cavai