Post-IDFA: Strategies to adopt for future iOS campaign success
Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users
Read moreApple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users
Read moreMobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its
Read moreMobile performance advertising platform, Vungle, has acquired GameRefinery, a SaaS mobile gaming analytics company headquartered in Finland. GameRefinery’s Game Intelligence
Read moreApp marketing optimisation platform, Liftoff, has launched the Post IDFA Alliance, a partnership of mobile marketing technology companies focused on
Read moreMobile ad and in-app monetisation platform, Vungle, has appointed Jeremy Bondy as CEO. Bondy, previously Vungle’s COO, succeeds Rick Tallman,
Read moreMobile ad network and in-app monetization platform, Vungle, has acquired AlgoLift, an LTV-powered user acquisition automation platform for mobile advertisers.
Read moreThe coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The
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