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Vungle

IDFA
EYE FOUR Opinion Vungle 

Post-IDFA: Strategies to adopt for future iOS campaign success

April 7, 2021April 7, 2021 infomobster Advertising, IDFA

Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users

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Adjust BidSwitch blp101 Covatic EYE Views Featured IAS IPONWEB kochava Opinion TabMo Vungle 

EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?

April 1, 2021April 1, 2021 infomobster Advertising, EYE Views, IDFA

Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its

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EYE Network Vungle 

Vungle acquires mobile gaming analytics company, GameRefinery

March 3, 2021March 8, 2021 infomobster Advertising, IDFA

Mobile performance advertising platform, Vungle, has acquired GameRefinery, a SaaS mobile gaming analytics company headquartered in Finland. GameRefinery’s Game Intelligence

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News Vungle 

Firms form alliance to help smooth the transition to a post-IDFA future

February 18, 2021February 23, 2021 infomobster Advertising, IDFA

App marketing optimisation platform, Liftoff, has launched the Post IDFA Alliance, a partnership of mobile marketing technology companies focused on

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Jeremy Bondy
EYE Network Vungle 

Vungle appoints Jeremy Bondy as CEO

November 9, 2020November 12, 2020 infomobster EYE Moves, EYE Network

Mobile ad and in-app monetisation platform, Vungle, has appointed Jeremy Bondy as CEO. Bondy, previously Vungle’s COO, succeeds Rick Tallman,

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#RecommendHER
EYE Network Vungle 

Vungle acquires mobile ad marketing intelligence platform AlgoLift

October 13, 2020February 23, 2021 infomobster EYE Network, IDFA

Mobile ad network and in-app monetization platform, Vungle, has acquired AlgoLift, an LTV-powered user acquisition automation platform for mobile advertisers.

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ad fraud
EYE FOUR Opinion Vungle 

How playable ads get consumers on board with pandemic health messages

May 19, 2020October 13, 2020 infomobster

The coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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