Liftoff and Vungle announce plans to merge
App marketing optimisation platform, Liftoff and app discovery platform, Vungle, have entered into a definitive agreement to combine. The merger
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Vungle
Vungle to acquire influencer marketing platform, JetFuel
Performance marketing platform, Vungle, has entered into a definitive agreement to acquire JetFuel, an influencer marketing platform headquartered in San Francisco. JetFuel enables
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Vungle acquires playable ad builder, TreSensa Technologies
Mobile performance marketing platform, Vungle, has acquired TreSensa Technologies a mobile ad creative technology company headquartered in New York. TreSensa
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EYE Views: Measuring the impact of in-game advertising
For a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay. Now, new in-game
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Post-IDFA: Strategies to adopt for future iOS campaign success
Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users
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EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?
Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its
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Vungle acquires mobile gaming analytics company, GameRefinery
Mobile performance advertising platform, Vungle, has acquired GameRefinery, a SaaS mobile gaming analytics company headquartered in Finland. GameRefinery’s Game Intelligence
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Firms form alliance to help smooth the transition to a post-IDFA future
App marketing optimisation platform, Liftoff, has launched the Post IDFA Alliance, a partnership of mobile marketing technology companies focused on
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Vungle appoints Jeremy Bondy as CEO
Mobile ad and in-app monetisation platform, Vungle, has appointed Jeremy Bondy as CEO. Bondy, previously Vungle’s COO, succeeds Rick Tallman,
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Vungle acquires mobile ad marketing intelligence platform AlgoLift
Mobile ad network and in-app monetization platform, Vungle, has acquired AlgoLift, an LTV-powered user acquisition automation platform for mobile advertisers.
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