New Taboola tools to allow personalisation based on reader loyalty
Recommendation platform, Taboola, has added new functions to its personalisation and segmentation suite of tools. Publishers partnering with Taboola will
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Taboola
Taboola drives 50% increase in return on ad spend for OTTY mattresses
Recommendation platform, Taboola, has helped premium mattress company OTTY, increase its return on ad spend (ROAS) by more than 50%
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Taboola launches Taboola Stories trial to engage readers with relevant content
Discovery platform, Taboola, has launched the beta trial of Taboola Stories, a new way for publishers to engage readers with
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Taboola Newsroom gets an upgrade to help publishers drive subscriptions
Discovery platform, Taboola, has enhanced its Taboola Newsroom product, which uses AI to help publishers offer paid subscriptions and engage
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Taboola’s mobile SDK now drives more than $65M in publisher revenue per annum
Discovery platform, Taboola, has announced a major adoption milestone for its mobile app product suite, which brings the full scope
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