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WebAR is the gateway drug for AR

Is WebAR about to have its moment? Garry Williams, Business Director at UNIT9, a brand innovation partner that has created a 5G-enabled

Mobile messaging has had a big year, OTT chat apps like WhatsApp have made their enterprise play, while RCS messaging

Rumor has it that Facebook is looking to do away with likes. Or at least that the likes will be

When it comes to shopping online, consumers want the user experience to be smooth, familiar and above all fast, yet

If personal data is driving so much of our online lives, the things that are known about us by marketers,

Consumers want slick, friction-free interaction with brands and they want it to happen on a platform or device of their

When it comes to retail, consumers want convenience. They also want personalised user experiences like offers that are contextual and

Consumer expectation is changing. They want brand experiences to be highly personalised. Adapting to this context isn’t easy. Spam isn’t

Banking has a problem. It has long been associated with poor customer service. Getting in touch with your bank used

Last week’s Mobile World Congress had something for everyone, but you had to look past foldable smartphones and the IoT