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Opinion

Kochava privacy
EYE FOUR kochava Opinion 

Apple announcements at WWDC 2020 challenge marketers to think privacy first

July 9, 2020February 23, 2021 infomobster Advertising, IDFA

The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the

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EYE FOUR Opinion 

Will 5G messaging kill OTT chat apps like WhatsApp?

June 24, 2020November 2, 2020 infomobster Mobile Messaging

Global smartphone sales have fallen steeply in 2020 due to coronavirus pandemic. It’s widely assumed that the catalyst for recovery

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privacy regulations
EYE FOUR kochava Opinion 

Are you ready for CCPA? It’s not too late

June 19, 2020June 29, 2020 infomobster

The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers

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mGage RCS
EYE FOUR mgage Opinion 

Brands must embrace new messaging options like RCS to stay relevant

June 19, 2020June 19, 2020 infomobster

Perhaps now more than ever, it’s vital for brands to maintain meaningful lines of communication via mobile messaging.  There are

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Smishing
EYE FOUR OpenMarket Opinion 

The fight against COVID-19 spam and smishing attacks

June 11, 2020June 11, 2020 infomobster

How governments communicate during the pandemic is a tricky business.  Other than regular TV bulletins, it’s hard to pinpoint a

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kochava test and learn
EYE FOUR kochava Opinion 

Mobile ad attribution: incrementality versus a test and learn approach

May 22, 2020 infomobster

Measuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired

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ad fraud
EYE FOUR Opinion Vungle 

How playable ads get consumers on board with pandemic health messages

May 19, 2020October 13, 2020 infomobster

The coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The

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EYE FOUR Opinion Zendesk 

It’s time for businesses to chat about WhatsApp

May 6, 2020May 7, 2020 infomobster

OTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business – which promises to help

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EYE FOUR Opinion wirecard 

Connecting the dots: the key to unlocking smart mobility

April 28, 2020April 28, 2020 infomobster

Mobility – connecting us and modes of travel to the internet, mobile applications and services like payments –  has long

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in-app shopping
EYE FOUR Opinion wirecard 

Customer experience and technology: are retailers lagging?

April 2, 2020 infomobster

Markus Eichinger, EVP Group Strategy at Wirecard thinks that brick-and-mortar stores are facing an existential crisis. They find it increasingly

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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