How advertisers can succeed in the post-cookie world
With Chrome’s third-party cookies slowly edging toward deprecation, Safari and Firefox’s cookies long gone, and privacy regulations increasing around the
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Opinion
Back to the sizzle: How e-commerce marketers can use creative to maximize returns
For Paul Childs, VP Business Development at programmatic advertising firm, MOLOCO, in the post-iOS 14.5 marketing world, a refreshed approach
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8 reasons why mobile apps and digital assistants are made for each other
Some industry observers claim that digital assistants and messaging will replace mobile apps. Cathal McGloin, CEO of conversational AI platform, ServisBOT, doesn’t
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In a fluctuating digital advertising environment, the value of an earned customer is at a premium
Digital advertising is in a state of flux. Just a few years ago, the biggest issues were in how to
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Power to the people: how consumers are calling the shots when it comes to data privacy
The COVID-19 pandemic has reshaped how we engage with brands and organizations. Before it, consumers had a choice in how
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Five considerations to help marketers get to grips with Google’s Consent Mode
Forrester predicted that ‘2021 will be a year of transition’ when it comes to data privacy. While Google’s decision to
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How should mobile advertisers react to the impact of increasing iOS 14.5+ adoption?
iOS 14.5+ adoption has moved past the 60% mark and with it, the demise of Apple’s IDFA – the identifier
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Kochava Foundry: iOS ad campaign management and measuring incremental lift
Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to
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Opinion: It’s nothing personal, ad targeting without personal data
Recent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,
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EYE Views: Measuring the impact of in-game advertising
For a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay. Now, new in-game
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