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The OTTs mean business. What does this mean for business messaging?

Rich messaging is ready to complement SMS. This introduces an exciting world of video sharing, conversational commerce and service bots

Apple recently announced iOS 14 and with it effectively killed off its IDFA – the random device identifier assigned to

The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the

June 24, 2020 infomobster

Global smartphone sales have fallen steeply in 2020 due to coronavirus pandemic. It’s widely assumed that the catalyst for recovery

The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers

Perhaps now more than ever, it’s vital for brands to maintain meaningful lines of communication via mobile messaging. There are

How governments communicate during the pandemic is a tricky business. Other than regular TV bulletins, it’s hard to pinpoint a

May 22, 2020 infomobster

Measuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired

The coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The

OTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business – which promises to help