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Opinion

EYE FOUR Newzoo Opinion 

Newzoo: Mobile Gaming trends to watch in 2021

January 15, 2021January 15, 2021 infomobster

What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,

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Kochava Foundry
EYE FOUR kochava Opinion 

Kochava: Measuring lift with the marketing research panel of the future

December 21, 2020 infomobster

How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of

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conversational commerce
Boku EYE FOUR EYE Views gsma imimobile infobip mgage Opinion 

EYE Views: Payments, messaging and conversational commerce – is RCS about to step out of the shadows?

December 2, 2020December 4, 2020 infomobster

Analyst firm, Juniper Research recently released a report suggesting that RCS messaging providers should partner with payment service providers to

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Kochava for Publishers
Featured kochava Opinion 

Kochava for Publishers – essential tools for the iOS 14 age and beyond

November 13, 2020November 16, 2020 infomobster Advertising

2020 will undoubtedly be a year to remember. It has brought with it unprecedented challenges to the status quo of

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business messaging
EYE FOUR MEF Opinion 

The OTTs mean business. What does this mean for business messaging?

September 17, 2020November 2, 2020 infomobster Mobile Messaging

Rich messaging is ready to complement SMS. This introduces an exciting world of video sharing, conversational commerce and service bots

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ios 14
kochava Opinion 

Solving attribution on iOS 14 with Kochava

August 5, 2020November 9, 2020 infomobster

Apple recently announced iOS 14 and with it effectively killed off its IDFA – the random device identifier assigned to

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Kochava privacy
EYE FOUR kochava Opinion 

Apple announcements at WWDC 2020 challenge marketers to think privacy first

July 9, 2020November 2, 2020 infomobster Advertising

The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the

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EYE FOUR Opinion 

Will 5G messaging kill OTT chat apps like WhatsApp?

June 24, 2020November 2, 2020 infomobster Mobile Messaging

Global smartphone sales have fallen steeply in 2020 due to coronavirus pandemic. It’s widely assumed that the catalyst for recovery

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Kochava CCPA
EYE FOUR kochava Opinion 

Are you ready for CCPA? It’s not too late

June 19, 2020June 29, 2020 infomobster

The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers

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mGage RCS
EYE FOUR mgage Opinion 

Brands must embrace new messaging options like RCS to stay relevant

June 19, 2020June 19, 2020 infomobster

Perhaps now more than ever, it’s vital for brands to maintain meaningful lines of communication via mobile messaging.  There are

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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