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Newzoo: Mobile Gaming trends to watch in 2021

What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,

December 21, 2020 infomobster

How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of

Analyst firm, Juniper Research recently released a report suggesting that RCS messaging providers should partner with payment service providers to

2020 will undoubtedly be a year to remember. It has brought with it unprecedented challenges to the status quo of

Rich messaging is ready to complement SMS. This introduces an exciting world of video sharing, conversational commerce and service bots

Apple recently announced iOS 14 and with it effectively killed off its IDFA – the random device identifier assigned to

The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the

Global smartphone sales have fallen steeply in 2020 due to coronavirus pandemic. It’s widely assumed that the catalyst for recovery

The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers

Perhaps now more than ever, it’s vital for brands to maintain meaningful lines of communication via mobile messaging. There are