Opinion Archives » Mobile Industry Eye

How can MNOs take on WhatsApp?

Consumers are moving away from SMS to built for purpose, feature rich chat apps. The shift is striking and a

2019 has been a big year for mobile apps. In Q3 alone the sector saw a 20% year-on-year growth in

The first 5G smartphones were shipped in 2019 and, according to Counterpoint Research, are estimated to have sold 5 million

Mobile messaging has had a big year. Where once email was the preferred way for brands to communicate, it’s messaging

Mobile payments are fast and convenient, but fears around data security may be putting the brakes on more widespread consumer

What will be the major trends in 2020 for mobile? Will RCS messaging take off? How will mobile advertising fare?

Some fraudulent networks are flying under the radar by dispersing faked clicks among a multitude of short-lived sites. With marketers

Quick stats During the first campaign, 80% of customers read the message and 25% responded to the offer, in comparison,

Rumour has it that Facebook is looking to do away with likes. Or at least that the likes will be

Successful mobile-first brands have focussed hard on removing friction from the user experience, so much so that our expectations on