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How should mobile advertisers react to the impact of increasing iOS 14.5+ adoption?

iOS 14.5+ adoption has moved past the 60% mark and with it, the demise of Apple’s IDFA – the identifier

Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to

Recent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,

For a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay. Now, new in-game

Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users

Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its

With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will

Mobile marketing was a blunt instrument. Smartphones, of course, changed all of that and for savvy brands the rewards are

What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,

How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of