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Lotame

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Lotame News 

Lotame: Over half of UK marketers predict 10-25% revenue decrease from cookie deprecation

November 5, 2021November 5, 2021 infomobster Advertising

Marketing data solutions provider, Lotame, has released its Beyond the Cookie 2: Identity Solution Adoption & Testing Among Marketers and

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EYE Network Lotame 

PubMatic and MediaMath now support Panorama ID to power cookieless ads

June 9, 2021 infomobster Advertising

Customer insights and advertising company, Lotame, has integrated its cookieless identity solution, Panorama ID, with programmtic ad companies, PubMatic and MediaMath.

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Media Quality
Adform EYE Network Lotame 

Adform and Smart integrate with Lotame’s Panorama ID for cookieless ad targeting

May 25, 2021 infomobster Advertising

Customer insights and advertising company, Lotame, has integrated its cookieless identity solution, Panorama ID, with ad platforms, Adform and Smart.

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EYE Network Lotame 

Lotame Panorama ID gains support from 10 more data partners

April 21, 2021May 25, 2021 infomobster Advertising

Customer insights and advertising company, Lotame, has inked deals with 10 data partners including digitalAudience, DTScout, and ShareThis to support

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Premium Advertisers Programme
EYE Network Lotame 

Lotame: Marketers believe the future of advertising relies on multiple interoperable ID Solutions

February 17, 2021February 17, 2021 infomobster

The vast majority (68%) of UK marketers believe the future of advertising in a cookieless ecosystem relies on multiple interoperable ID

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EYE Network Lotame 

Lotame launches cookieless identity solution for advertisers – Panorama ID

November 4, 2020November 12, 2020 infomobster EYE Network

Personalised advertising data company, Lotame, has launched Lotame Panorama ID, a people-based identity solution for a cookieless open web. Powered

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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