Lotame: Over half of UK marketers predict 10-25% revenue decrease from cookie deprecation
Marketing data solutions provider, Lotame, has released its Beyond the Cookie 2: Identity Solution Adoption & Testing Among Marketers and
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PubMatic and MediaMath now support Panorama ID to power cookieless ads
Customer insights and advertising company, Lotame, has integrated its cookieless identity solution, Panorama ID, with programmtic ad companies, PubMatic and MediaMath.
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Adform and Smart integrate with Lotame’s Panorama ID for cookieless ad targeting
Customer insights and advertising company, Lotame, has integrated its cookieless identity solution, Panorama ID, with ad platforms, Adform and Smart.
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Lotame Panorama ID gains support from 10 more data partners
Customer insights and advertising company, Lotame, has inked deals with 10 data partners including digitalAudience, DTScout, and ShareThis to support
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Lotame: Marketers believe the future of advertising relies on multiple interoperable ID Solutions
The vast majority (68%) of UK marketers believe the future of advertising in a cookieless ecosystem relies on multiple interoperable ID
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Lotame launches cookieless identity solution for advertisers – Panorama ID
Personalised advertising data company, Lotame, has launched Lotame Panorama ID, a people-based identity solution for a cookieless open web. Powered
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