kochava Archives » Page 2 of 3 »

kochava Opinion

Kochava for Publishers – essential tools for the iOS 14 age and beyond

November 13, 2020February 23, 2021 infomobster Advertising, IDFA

2020 will undoubtedly be a year to remember. It has brought with it unprecedented challenges to the status quo of

EYE Network kochava

Kochava acquires Thalamus, boosts media data for Kochava Media Index

November 10, 2020 infomobster EYE Network

Omni-channel ad attribution and measurement company, Kochava, has acquired Thalamus, a company that boasts the largest research database of ad

kochava

Kochava Livestream:Overcoming Challenges for Publishers – iOS 14, SKAdNetwork, and Beyond

October 22, 2020October 29, 2020 infomobster

Publishers rely on their audience as a monetization mechanism and yet new challenges introduced in 2020 put that model under

EYE Network kochava

Kochava provides Univision with QR codes for its Vota Conmigo (Vote with Me) campaign

September 16, 2020November 12, 2020 infomobster EYE Network

Real-time data attribution and measurement firm, Kochava, has partnered with US Hispanic media company, Univision, to provide deep linking technology

kochava Opinion

Solving attribution on iOS 14 with Kochava

August 5, 2020February 23, 2021 infomobster IDFA

Apple recently announced iOS 14 and with it effectively killed off its IDFA – the random device identifier assigned to

EYE Network kochava

Kochava updates Facebook integration to help with CCPA consent

August 5, 2020November 12, 2020 infomobster EYE Network

Ad attribution platform for mobile and connected devices, Kochava, has updated its integration with Facebook to help with the California

EYE Network kochava

Kochava launches privacy-first attribution platform – IdentityLocker®

July 14, 2020February 23, 2021 infomobster EYE Network, IDFA

Attribution platform for mobile and connected devices, Kochava has launched a unified identity solution, Kochava IdentityLocker®. The platform takes a

EYE FOUR kochava Opinion

Apple announcements at WWDC 2020 challenge marketers to think privacy first

July 9, 2020February 23, 2021 infomobster Advertising, IDFA

The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the

EYE FOUR kochava Opinion

Are you ready for CCPA? It’s not too late

June 19, 2020June 29, 2020 infomobster

The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers

kochava

Kochava Livestream: CCPA is here. What’s next?

June 16, 2020July 13, 2020 infomobster

A lot has changed in the world since CCPA became law in January. Have COVID-19 and other recent events changed