Are You Ready for CCPA? It’s Not Too Late!
The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers run deep. Brian Wilson, Director of [more…]
The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers run deep. Brian Wilson, Director of [more…]
Apple recently announced iOS 14 and with it effectively killed off its IDFA – the random device identifier assigned to a user’s device which advertisers [more…]
Since GDPR came into effect in 2018 and more recently, California’s CCPA, data privacy, compliance, and the protection of consumers have been defined in detail [more…]
Measuring how well an ad performs is a perennial industry issue. Counting clicks doesn’t necessarily correlate with the desired outcome (typically an install). A more [more…]
The in-game advertising firm, Frameplay, and omnichannel attribution company, Kochava, have launched a first-to-market impression-to-conversion attribution campaign in a mobile video game environment for a leading powersports [more…]
The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the advertising industry interacts with users. Kochava CEO, [more…]
Real-time data for omni-channel attribution and measurement company, Kochava, has launched Kochava Subscriptions, a new solution that natively joins measurement and subscription data with identity to proactively mitigate [more…]
The world’s largest independent mobile-first data marketplace, The Kochava Collective, and identity infrastructure provider, Infosum, have announced a partnership that will arm brands with data-rich marketing insights in [more…]
Mobile Advertising attribution platform, Kochava, and trade body MMA have partnered to launch a mobile ad attribution fraud assessment solution. Available for free, the tool helps brands [more…]
Omni-channel attribution and measurement company, Kochava, has launched a SKAdNetwork Certification Program for partners, which will help marketers make the best-informed decisions on growth partners they [more…]