Solving attribution on iOS 14 with Kochava
Apple recently announced iOS 14 and with it effectively killed off its IDFA – the random device identifier assigned to
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Kochava updates Facebook integration to help with CCPA consent
Ad attribution platform for mobile and connected devices, Kochava, has updated its integration with Facebook to help with the California
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Kochava launches privacy-first attribution platform – IdentityLocker®
Attribution platform for mobile and connected devices, Kochava has launched a unified identity solution, Kochava IdentityLocker®. The platform takes a
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Apple announcements at WWDC 2020 challenge marketers to think privacy first
The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the
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Are you ready for CCPA? It’s not too late
The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers
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Kochava Livestream: CCPA is here. What’s next?
A lot has changed in the world since CCPA became law in January. Have COVID-19 and other recent events changed
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Kochava and MMA Global partner to tackle mobile ad attribution fraud
Mobile Advertising attribution platform, Kochava, and trade body MMA, have partnered to launch a mobile ad attribution fraud assessment solution.
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Kochava Livestream: Flattening the Fraud Curve – A Virtual Town Hall
Fraud is everywhere in digital advertising and it’s a real problem. Join Kochava for a virtual town hall event (no
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Mobile ad attribution: incrementality versus a test and learn approach
Measuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired
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Kochava Livestream: Driving Engagement and LTV through Advanced TV
Users are connecting on OTT now more than ever, but unlocking the streamer’s true journey remains elusive for even the
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