Kochava acquires DigiCenter to help drive identity resolution and audience enrichment
Real-time ad attribution and measurement company, Kochava, has acquired DigiCenter, a firm that provides identity and cross-device graph data for
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Kochava Foundry: iOS ad campaign management and measuring incremental lift
Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to
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EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?
Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its
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Five ways Kochava Subscriptions edges out the competition
Kochava Subscriptions is a powerful tool for full holistic management of subscription revenue. Your brand can monitor extensive in-app events
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Kochava Collective and InfoSum partner to serve up privacy-safe customer data
The world’s largest independent mobile-first data marketplace, The Kochava Collective, and identity infrastructure provider, Infosum, have announced a partnership that
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Mobile Marketing – Where it’s Been, Where it’s Heading
Mobile marketing was a blunt instrument. Smartphones, of course, changed all of that and for savvy brands the rewards are
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Kochava launches Kochava Subscriptions to proactively mitigate customer churn
Real-time data for omni-channel attribution and measurement company, Kochava, has launched Kochava Subscriptions, a new solution that natively joins measurement
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Kochava Summit 2021 – request an invite here
2020 was filled with changes and challenges on many fronts. Join industry thought leaders and Kochava experts at the
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Kochava: Measuring lift with the marketing research panel of the future
How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of
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Kochava launches Kochava Foundry™ to empower brands to optimize marketing campaigns
Omni-channel attribution and measurement company, Kochava, has launched Kochava Foundry™ a new strategic services division within the organization focused on expert
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