App Annie data: Here’s what happened in 2020
As COVID-19 has gripped the world, altered economics and transformed daily lives, one thing is certain: we have all leaned
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Intelligence
Case Study: Personalization for the nation
Telekom Deutschland send engagement levels soaring with personalized video messaging sustainability program Telekom Deutschland is the market leader in Germany
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MoEngage: Global Mobile Consumer Trends 2020
With just four months away from wrapping this year up, offline-turned-online apps show explosive growth in Q2,2020. Online Pharmacy, Health
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App Annie: The State of Mobile 2020
The State of Mobile 2020 report is App Annie’s annual appraisal on mobile’s impact across industries and the global economy,
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Case Study: Melsoft Games increases ad campaign efficiency by 40%
Quick stats Increased efficiency of campaign management by 40% Scaled their ad spend by 2x, without adding headcount Reduced manual
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Adjust: Mobile App Trends Report 2020
The Adjust Mobile App Trends Report is an essential read for marketers who want to compare their performance to the
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Case study: Pizza Hut Delivery grabs a slice of RCS messaging
Quick stats Initial RCS trial saw Pizza Hut Delivery send messages to 150 customers over RCS and SMS: RCS showed
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Hootsuite & We Are Social: Digital 2020
Hootsuite and We Are Socials’s annual report provides insights into the state of connectivity, platform growth, and how people around
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Case study: Vodafone sees 26% engagement rate with IMImobile RCS campaign
Quick stats During the first campaign, 80% of customers read the message and 25% responded to the offer, in comparison,
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Case study: Vaillant ups customer engagement with RCS messaging
Quick stats Rich messaging: Increased customer engagement from 2% to 40% Reduced admin time by 11% per transaction, with phone
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