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Intelligence

Taboola High Impact
EYE FOUR Intelligence Taboola 

Case Study: Lily’s Kitchen reaches over 1.1 million pet lovers with Taboola High Impact

November 8, 2021 infomobster Advertising

Quick Stats – 1.1 million+ Completed Video Views in 8 Months – 9% Increase in Visible Click-Through Rate (vCTR) –

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EYE FOUR Intelligence OneSignal 

Case Study: Shake Shack increases customer retention with mobile messaging

November 5, 2021November 5, 2021 infomobster Mobile Messaging

Quick Stats Since revamping its mobile customer experience, digital orders made up 47% of total sales in Q2 2021 SuperBowl

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daily time spent in apps
AppAnnie Intelligence News 

App Annie: time spent in apps reaches more than five hours per day

October 14, 2021 infomobster Apps / Measurement / Analytics

Mobile data and analytics company, App Annie, has launched its Q3 2021 Mobile Pulse Top Apps and Games Rankings report.

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Bango Case Studies EYE FOUR Intelligence 

Case Study: Bango helps bring paying players to Nexon’s COUNTER: SIDE

September 20, 2021 infomobster Mobile Payments

NEXON is a company engaged in the production, development and operation of online games and Virtual Worlds. The company currently

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The psychology of messaging
Intelligence Mitto News 

Mitto: The psychology of messaging (choose your words wisely)

June 30, 2021 infomobster Mobile Messaging

Omnichannel communications company, Mitto, has published the results of its ‘Psychology of Messaging’ research, which examines how and when consumers

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ZiMAD
EYE FOUR Intelligence scalarr 

Case study: ZiMAD secures app revenues with Scalarr

June 17, 2021June 22, 2021 infomobster Advertising

Quick Stats Scalarr detected 13,163 fraudulent installs in Q1 2021, where 5,937 invalid installs were identified as ad manipulation. Fraudulent

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ConsultMyApp
EYE FOUR Intelligence 

Case study: Tide increases organic app installs with ConsultMyApp

June 14, 2021July 8, 2021 infomobster

Quick stats Organic app install volumes increase by 3.4X Apple Search Ads CPI reduced by 47.6% Apple Search Ads CPA

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ServisBOT
EYE FOUR Intelligence ServisBOT 

Case study: WorldRemit gets smart with digital assistant from ServisBOT

June 2, 2021June 4, 2021 infomobster

Quick Stats: 60% of live chat queries deflected to self-service 140,000 digital assistant interactions a month 30% engagement on digital

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Adjust Featured Intelligence 

Adjust eBook: Growth strategies for mobile app user acquisition

January 29, 2021February 3, 2021 infomobster

In 2008 the App Store launched with only 500 apps. Today there are 2.2 million apps in the App Store

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The State of Mobile 2021
AppAnnie Featured Intelligence 

App Annie: The State of Mobile 2021

January 18, 2021February 5, 2021 infomobster

The State of Mobile 2021 report helps brands and publishers succeed with App Annie’s curated insights. Even with people staying

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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