Mitto: The psychology of messaging (choose your words wisely)
Omnichannel communications company, Mitto, has published the results of its ‘Psychology of Messaging’ research, which examines how and when consumers
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Intelligence
Case study: ZiMAD secures app revenues with Scalarr
Quick Stats Scalarr detected 13,163 fraudulent installs in Q1 2021, where 5,937 invalid installs were identified as ad manipulation. Fraudulent
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Case study: Tide increases organic app installs with ConsultMyApp
Quick stats Organic app install volumes increase by 3.4X Apple Search Ads CPI reduced by 47.6% Apple Search Ads CPA
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Case study: WorldRemit gets smart with digital assistant from ServisBOT
Quick Stats: 60% of live chat queries deflected to self-service 140,000 digital assistant interactions a month 30% engagement on digital
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Adjust eBook: Growth strategies for mobile app user acquisition
In 2008 the App Store launched with only 500 apps. Today there are 2.2 million apps in the App Store
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App Annie: The State of Mobile 2021
The State of Mobile 2021 report helps brands and publishers succeed with App Annie’s curated insights. Even with people staying
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App Annie data: Here’s what happened in 2020
As COVID-19 has gripped the world, altered economics and transformed daily lives, one thing is certain: we have all leaned
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Case Study: Personalization for the nation
Telekom Deutschland send engagement levels soaring with personalized video messaging sustainability program Telekom Deutschland is the market leader in Germany
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MoEngage: Global Mobile Consumer Trends 2020
With just four months away from wrapping this year up, offline-turned-online apps show explosive growth in Q2,2020. Online Pharmacy, Health
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App Annie: The State of Mobile 2020
The State of Mobile 2020 report is App Annie’s annual appraisal on mobile’s impact across industries and the global economy,
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