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IAS

programmatic advertising
EYE Network IAS 

Integral Ad Science acquires programmatic advertising transparency firm, Amino Payments

January 14, 2021 infomobster Advertising

Digital ad verification company, Integral Ad Science (IAS), has acquired Amino Payments, a provider of programmatic advertising transparency. The acquisition

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Mobile Gaming and advertising
IAS News 

IAS Report: 58% of ad industry experts anticipate 5G will significantly impact mobile gaming and advertising

December 8, 2020December 9, 2020 infomobster Advertising

Ad verification firm, Integral Ad Science (IAS), has released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,

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EYE Network IAS 

IAS:70% of Brits more likely to remember contextually relevant ads

November 2, 2020November 12, 2020 infomobster Advertising, News

Digital ad verification company, Integral Ad Science has released The Power of Context UK, a report, that examines how context

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Tom Sharma
EYE Moves EYE Network IAS 

Integral Ad Science appoints Tom Sharma as Chief Product Officer

October 29, 2020November 12, 2020 infomobster EYE Network

Ad verification company, Integral Ad Science, has appointed Tom Sharma as Chief Product Officer to get behind IAS’s global product

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programmatic
IAS News 

IAS: Programmatic is driving improvements in UK digital media

October 6, 2020November 2, 2020 infomobster Advertising

Ad verification firm, Integral Ad Science (IAS), has released its Media Quality Report for H1 2020. According to the report,

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mCommerce
IAS News 

Integral Ad Science: 67% of consumers view digital advertising as helpful

September 24, 2020November 2, 2020 infomobster Advertising

Three-fifths (67%) of consumers view digital advertising as helpful when looking for products and promotions according to the latest study

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EYE Moves EYE Network IAS 

EYE Moves: Integral Ad Science names Eu-Gene Sung as Chief Financial Officer

April 27, 2020November 12, 2020 infomobster EYE Moves, EYE Network

Digital ad verification firm, Integral Ad Science (IAS), has appointed Eu-Gene Sung as Chief Financial Officer. In her new role,

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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