EYE Views: Advertising in the metaverse
The metaverse(s) – online 3D environments in which people can play games, watch concerts, buy virtual real estate, even earn
Read moreThe metaverse(s) – online 3D environments in which people can play games, watch concerts, buy virtual real estate, even earn
Read moreOmnichannel digital attribution company, Kochava, kicks off 2022 with its annual Kochava Summit Series. Session 1 (Accelerating Growth in 2022
Read moreFor a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay. Now, new in-game
Read moreMobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its
Read moreOver 2.7 billion people play games globally, often on multiple devices, and the opportunities for advertisers in this space are
Read moreIn 2008 the App Store launched with only 500 apps. Today there are 2.2 million apps in the App Store
Read moreThe State of Mobile 2021 report helps brands and publishers succeed with App Annie’s curated insights. Even with people staying
Read moreWhatsApp Business messaging is the most in-demand and rich messaging channel. That’s perhaps not surprising since it has 2 billion
Read moreHootsuite and We Are Socials’s annual report provides insights into the state of connectivity, platform growth, and how people around
Read moreSocial intelligence company Brandwatch keeps growing. In the last few years, it has acquired SaaS research platform Qriously which crucially
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