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EYE Views: Measuring the impact of in-game advertising

For a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay. Now, new in-game

Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its

Kochava Subscriptions is a powerful tool for full holistic management of subscription revenue. Your brand can monitor extensive in-app events

Mobile marketing was a blunt instrument. Smartphones, of course, changed all of that and for savvy brands the rewards are

Over 2.7 billion people play games globally, often on multiple devices, and the opportunities for advertisers in this space are

In 2008 the App Store launched with only 500 apps. Today there are 2.2 million apps in the App Store

The State of Mobile 2021 report helps brands and publishers succeed with App Annie’s curated insights. Even with people staying

WhatsApp Business messaging is the most in-demand and rich messaging channel. That’s perhaps not surprising since it has 2 billion

Hootsuite and We Are Socials’s annual report provides insights into the state of connectivity, platform growth, and how people around

Social intelligence company Brandwatch keeps growing. In the last few years, it has acquired SaaS research platform Qriously which crucially