EYE Views: Advertising in the metaverse
The metaverse(s) – online 3D environments in which people can play games, watch concerts, buy virtual real estate, even earn
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EYE Views
EYE Views: Measuring the impact of in-game advertising
For a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay. Now, new in-game
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EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?
Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its
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EYE Views: Payments, messaging and conversational commerce – is RCS about to step out of the shadows?
Analyst firm, Juniper Research recently released a report suggesting that RCS messaging providers should partner with payment service providers to
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EYE Views: Messaging 2020
Mobile messaging has had a big year, OTT chat apps like WhatsApp have made their enterprise play, while RCS messaging
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