Anzu and Comscore show low invalid traffic across mobile in-game ad campaigns
It’s been nine months since in-game advertising company, Anzu, added Comscore’s digital campaign measurement to its reporting, now the two
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EYE Network
IAS enhances Context Control for advertisers and publishers globally
Digital media quality outfit, Integral Ad Science (IAS) has expanded its Context Control solution for advertisers and publishers globally, giving
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Adverty partners with Livewire to deploy in-game advertising in Asia Pacific
In-game advertising platform, Adverty, has signed a partnership agreement with gametech focused company Livewire. The collaboration brings Adverty’s in-game advertising
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EYE Moves: Hawk Platform appoints Geoffrey Fossier as VP marketing and communications
Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing
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Xandr standardises video content on its ad platform
AT&T’s advertising company, Xandr, has added a feature to its platform which it describes as content metadata for video. The
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EYE Moves: White Bullet appoints Stuart Dickinson as Director of Advertising Operations
IP protection and cybersecurity company, White Bullet, has appointed Stuart Dickinson as Director of Advertising Operations and Client Success and
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Adnami receives investment from Danish government backed Innovation Fund Denmark
AdTech company Adnami, is to receive funding from the Innovation Fund Denmark programme, ‘Innobooster’; an initiative led by the Danish
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Robi Axiata joins Fortumo’s direct carrier billing platform in Bangladesh
Mobile technology company, Fortumo is launching Bangladeshi mobile operator, Robi Axiata, on its payments platform. Merchants using Fortumo’s platform (via
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Adverty partners with Smart to expand access to in-game ad inventory
In-game ad platform, Adverty, has partnered with ad tech platform, Smart, to provide advertisers with easy access to a large
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ConsultMyApp appoints Quentin Ellis as Managing Director
Quentin Ellis has been appointed Managing Director at mobile marketing agency, ConsultMyApp. In his new role, Quentin will be responsible for
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