EYE Moves: Zendesk appoints Matthias Göhler as EMEA CTO
Customer service software company, Zendesk, has appointed Matthias Göhler to its team in EMEA as regional Chief Technology Officer. Following the
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EYE Network
InMobi acquires Appsumer to boost performance marketing offer
Marketing technology firm, InMobi has acquired Appsumer, a performance insights platform for mobile app advertisers. Based in London, Appsumer works
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Hawk expands its omnichannel capabilities with Anzu’s in-game advertising platform
Cross-channel demand-side advertising platform Hawk (formerly TabMo, has partnered with in-game advertising platform, Anzu. The deal enables advertisers using the
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LoopMe Launches PurchaseLoop Measurement to analyse brand lift in real-time
Outcomes-based media platform, LoopMe, has launched, PurchaseLoop Measurement, a tool that provides real-time consumer brand lift measurement and analytics. Designed
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IAS partners with TikTok to extend brand safety controls to advertisers
Digital media quality firm, Integral Ad Science (IAS) has launched its brand safety solution for in-feed video ads on TikTok.
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Smart collaborates with White Bullet to safeguard digital media from piracy
IP protection company, White Bullet, and ad tech platform, Smart AdServer, have partnered to help stamp out piracy from the
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EYE Moves: Inskin Media makes four strategic hires
Digital advertising firm, Inskin Media, has made four key appointments across its client success and publisher services teams as it
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Airship Preference Centre gives marketers new tools for consumer opt-in choices
Apple’s newly introduced iOS 15 gives consumers greater control over how, when and where notifications arrive on their phone. If
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Sinch acquires messaging firm, MessengerPeople, for EUR 48m
Cloud communications company, Sinch, has entered into a definitive agreement to acquire German SaaS platform for conversational messaging, MessengerPeople, for
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Adnami eye tracking study shows how its ad formats improve user attention
Ad-tech company, Adnami, has released the findings by research company Userneeds and OMD Denmark that examines the efficacy of its
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