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How should mobile advertisers react to the impact of increasing iOS 14.5+ adoption?

iOS 14.5+ adoption has moved past the 60% mark and with it, the demise of Apple’s IDFA – the identifier

Quick Stats Scalarr detected 13,163 fraudulent installs in Q1 2021, where 5,937 invalid installs were identified as ad manipulation. Fraudulent

Quick stats Organic app install volumes increase by 3.4X Apple Search Ads CPI reduced by 47.6% Apple Search Ads CPA

Quick Stats: 60% of live chat queries deflected to self-service 140,000 digital assistant interactions a month 30% engagement on digital

Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to

Recent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,

Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users

With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will

What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,

How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of