Analyst firm, Juniper Research recently released a report suggesting that RCS messaging providers should partner with payment service providers to
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Rich messaging is ready to complement SMS. This introduces an exciting world of video sharing, conversational commerce and service bots
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Quick stats Increased efficiency of campaign management by 40% Scaled their ad spend by 2x, without adding headcount Reduced manual
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The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the
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Global smartphone sales have fallen steeply in 2020 due to coronavirus pandemic. It’s widely assumed that the catalyst for recovery
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The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers
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Perhaps now more than ever, it’s vital for brands to maintain meaningful lines of communication via mobile messaging. There are
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How governments communicate during the pandemic is a tricky business. Other than regular TV bulletins, it’s hard to pinpoint a
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Measuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired
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The coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The
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