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Power to the people: how consumers are calling the shots when it comes to data privacy

The COVID-19 pandemic has reshaped how we engage with brands and organizations. Before it, consumers had a choice in how

Forrester predicted that ‘2021 will be a year of transition’ when it comes to data privacy. While Google’s decision to

iOS 14.5+ adoption has moved past the 60% mark and with it, the demise of Apple’s IDFA – the identifier

Quick Stats Scalarr detected 13,163 fraudulent installs in Q1 2021, where 5,937 invalid installs were identified as ad manipulation. Fraudulent

Quick stats Organic app install volumes increase by 3.4X Apple Search Ads CPI reduced by 47.6% Apple Search Ads CPA

Quick Stats: 60% of live chat queries deflected to self-service 140,000 digital assistant interactions a month 30% engagement on digital

Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to

Recent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,

Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users

With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will