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EYE FOUR

data privacy
EYE FOUR Opinion Trūata 

Power to the people: how consumers are calling the shots when it comes to data privacy

August 19, 2021August 27, 2021 infomobster

The COVID-19 pandemic has reshaped how we engage with brands and organizations. Before it, consumers had a choice in how

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cookie deprecation
EYE FOUR Opinion 

Five considerations to help marketers get to grips with Google’s Consent Mode

August 12, 2021August 12, 2021 infomobster Advertising

Forrester predicted that ‘2021 will be a year of transition’ when it comes to data privacy. While Google’s decision to

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iOS 14.5
Appsumer EYE FOUR Opinion 

How should mobile advertisers react to the impact of increasing iOS 14.5+ adoption?

July 9, 2021July 9, 2021 infomobster Advertising

iOS 14.5+ adoption has moved past the 60% mark and with it, the demise of Apple’s IDFA – the identifier

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ZiMAD
EYE FOUR Intelligence scalarr 

Case study: ZiMAD secures app revenues with Scalarr

June 17, 2021June 22, 2021 infomobster Advertising

Quick Stats Scalarr detected 13,163 fraudulent installs in Q1 2021, where 5,937 invalid installs were identified as ad manipulation. Fraudulent

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ConsultMyApp
EYE FOUR Intelligence 

Case study: Tide increases organic app installs with ConsultMyApp

June 14, 2021July 8, 2021 infomobster

Quick stats Organic app install volumes increase by 3.4X Apple Search Ads CPI reduced by 47.6% Apple Search Ads CPA

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ServisBOT
EYE FOUR Intelligence ServisBOT 

Case study: WorldRemit gets smart with digital assistant from ServisBOT

June 2, 2021June 4, 2021 infomobster

Quick Stats: 60% of live chat queries deflected to self-service 140,000 digital assistant interactions a month 30% engagement on digital

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App Tracking Transparency
EYE FOUR kochava Opinion 

Kochava Foundry: iOS ad campaign management and measuring incremental lift

May 10, 2021May 10, 2021 infomobster

Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to

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ad targeting
blis EYE FOUR Opinion 

Opinion: It’s nothing personal, ad targeting without personal data

April 29, 2021 infomobster Advertising, IDFA

Recent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,

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IDFA
EYE FOUR Opinion Vungle 

Post-IDFA: Strategies to adopt for future iOS campaign success

April 7, 2021April 7, 2021 infomobster Advertising, IDFA

Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users

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EYE FOUR Opinion Pushwoosh 

How to build a mobile marketing strategy in the post-IDFA era

March 2, 2021March 3, 2021 infomobster Advertising, IDFA

With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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