Mobile ad attribution: incrementality versus a test and learn approach
Measuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired
Read moreMeasuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired
Read moreThe coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The
Read moreOTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business – which promises to help
Read moreMobility – connecting us and modes of travel to the internet, mobile applications and services like payments – has long
Read moreQuick stats Initial RCS trial saw Pizza Hut Delivery send messages to 150 customers over RCS and SMS: RCS showed
Read moreMarkus Eichinger, EVP Group Strategy at Wirecard thinks that brick-and-mortar stores are facing an existential crisis. They find it increasingly
Read more5G promises superfast connectivity. Many established sectors (and some new ones) are gearing up to translate that speed into better
Read more5G is coming. Its superfast connectivity will create new business use cases, in particular, the IoT is held out as
Read moreEcommerce is booming. But how can brick and mortar retailers stem the flow online or at least participate in it?
Read moreOTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business which promises to help enterprises
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