Power to the people: how consumers are calling the shots when it comes to data privacy
The COVID-19 pandemic has reshaped how we engage with brands and organizations. Before it, consumers had a choice in how
Read moreThe COVID-19 pandemic has reshaped how we engage with brands and organizations. Before it, consumers had a choice in how
Read moreForrester predicted that ‘2021 will be a year of transition’ when it comes to data privacy. While Google’s decision to
Read moreiOS 14.5+ adoption has moved past the 60% mark and with it, the demise of Apple’s IDFA – the identifier
Read moreQuick Stats Scalarr detected 13,163 fraudulent installs in Q1 2021, where 5,937 invalid installs were identified as ad manipulation. Fraudulent
Read moreQuick stats Organic app install volumes increase by 3.4X Apple Search Ads CPI reduced by 47.6% Apple Search Ads CPA
Read moreQuick Stats: 60% of live chat queries deflected to self-service 140,000 digital assistant interactions a month 30% engagement on digital
Read moreApple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to
Read moreRecent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,
Read moreApple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users
Read moreWith Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will
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