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EYE FOUR

kochava test and learn
EYE FOUR kochava Opinion 

Mobile ad attribution: incrementality versus a test and learn approach

May 22, 2020 infomobster

Measuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired

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ad fraud
EYE FOUR Opinion Vungle 

How playable ads get consumers on board with pandemic health messages

May 19, 2020October 13, 2020 infomobster

The coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The

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EYE FOUR Opinion Zendesk 

It’s time for businesses to chat about WhatsApp

May 6, 2020May 7, 2020 infomobster

OTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business – which promises to help

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EYE FOUR Opinion wirecard 

Connecting the dots: the key to unlocking smart mobility

April 28, 2020April 28, 2020 infomobster

Mobility – connecting us and modes of travel to the internet, mobile applications and services like payments –  has long

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EYE FOUR imimobile Intelligence 

Case study: Pizza Hut Delivery grabs a slice of RCS messaging

April 8, 2020April 23, 2020 infomobster

Quick stats  Initial RCS trial saw Pizza Hut Delivery send messages to 150 customers over RCS and SMS: RCS showed

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in-app shopping
EYE FOUR Opinion wirecard 

Customer experience and technology: are retailers lagging?

April 2, 2020 infomobster

Markus Eichinger, EVP Group Strategy at Wirecard thinks that brick-and-mortar stores are facing an existential crisis. They find it increasingly

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EYE FOUR Newzoo Opinion 

Cloud Gaming: 5G’s killer app?

March 19, 2020March 30, 2020 infomobster

5G promises superfast connectivity. Many established sectors (and some new ones) are gearing up to translate that speed into better

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petal search
EYE FOUR MainAd Opinion 

Five ways 5G will upgrade digital advertising

March 11, 2020March 12, 2020 infomobster 0 Comments

5G is coming. Its superfast connectivity will create new business use cases, in particular, the IoT is held out as

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EYE FOUR Opinion wirecard 

Digital payments are part and parcel of the new customer experience

March 6, 2020March 6, 2020 infomobster 0 Comments

Ecommerce is booming. But how can brick and mortar retailers stem the flow online or at least participate in it?

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EYE FOUR Mobilesquared Opinion 

WhatsApp will hit 2 billion users in April 2020, but WhatsApp Business activation is slow

March 4, 2020March 6, 2020 infomobster 0 Comments

OTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business which promises to help enterprises

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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