EYE FOUR Archives »

Post-IDFA: Strategies to adopt for future iOS campaign success

Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users

With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will

What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,

How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of

Analyst firm, Juniper Research recently released a report suggesting that RCS messaging providers should partner with payment service providers to

Rich messaging is ready to complement SMS. This introduces an exciting world of video sharing, conversational commerce and service bots

Quick stats Increased efficiency of campaign management by 40% Scaled their ad spend by 2x, without adding headcount Reduced manual

The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the

Global smartphone sales have fallen steeply in 2020 due to coronavirus pandemic. It’s widely assumed that the catalyst for recovery

The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers