Airship: Why mobile apps are the key to creating customer loyalty
The pandemic has had many impacts on the retail sector. From supply chain issues and labour shortages to the boom
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EYE FOUR
Kochava Foundry: SANs – where are your ad dollars actually going?
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users
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IDFAs and the rise of alternative app stores for mobile publishers
When Apple first announced its abolition of IDFAs, it was only natural for mobile marketers to spiral into panic. After
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Case Study: Lily’s Kitchen reaches over 1.1 million pet lovers with Taboola High Impact
Quick Stats – 1.1 million+ Completed Video Views in 8 Months – 9% Increase in Visible Click-Through Rate (vCTR) –
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Case Study: Shake Shack increases customer retention with mobile messaging
Quick Stats Since revamping its mobile customer experience, digital orders made up 47% of total sales in Q2 2021 SuperBowl
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How advertisers can succeed in the post-cookie world
With Chrome’s third-party cookies slowly edging toward deprecation, Safari and Firefox’s cookies long gone, and privacy regulations increasing around the
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Back to the sizzle: How e-commerce marketers can use creative to maximize returns
For Paul Childs, VP Business Development at programmatic advertising firm, MOLOCO, in the post-iOS 14.5 marketing world, a refreshed approach
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8 reasons why mobile apps and digital assistants are made for each other
Some industry observers claim that digital assistants and messaging will replace mobile apps. Cathal McGloin, CEO of conversational AI platform, ServisBOT, doesn’t
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Case Study: Bango helps bring paying players to Nexon’s COUNTER: SIDE
NEXON is a company engaged in the production, development and operation of online games and Virtual Worlds. The company currently
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In a fluctuating digital advertising environment, the value of an earned customer is at a premium
Digital advertising is in a state of flux. Just a few years ago, the biggest issues were in how to
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