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EYE FOUR

EYE FOUR Newzoo Opinion 

Newzoo: Mobile Gaming trends to watch in 2021

January 15, 2021January 15, 2021 infomobster

What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,

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Kochava Foundry
EYE FOUR kochava Opinion 

Kochava: Measuring lift with the marketing research panel of the future

December 21, 2020 infomobster

How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of

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conversational commerce
Boku EYE FOUR EYE Views gsma imimobile infobip mgage Opinion 

EYE Views: Payments, messaging and conversational commerce – is RCS about to step out of the shadows?

December 2, 2020December 4, 2020 infomobster

Analyst firm, Juniper Research recently released a report suggesting that RCS messaging providers should partner with payment service providers to

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business messaging
EYE FOUR MEF Opinion 

The OTTs mean business. What does this mean for business messaging?

September 17, 2020November 2, 2020 infomobster Mobile Messaging

Rich messaging is ready to complement SMS. This introduces an exciting world of video sharing, conversational commerce and service bots

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Melsoft Games
Adjust EYE FOUR Intelligence 

Case Study: Melsoft Games increases ad campaign efficiency by 40%

August 25, 2020November 2, 2020 infomobster Apps / Measurement / Analytics

Quick stats Increased efficiency of campaign management by 40% Scaled their ad spend by 2x, without adding headcount Reduced manual

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Kochava privacy
EYE FOUR kochava Opinion 

Apple announcements at WWDC 2020 challenge marketers to think privacy first

July 9, 2020November 2, 2020 infomobster Advertising

The new restriction of Apple’s device IDFA for iOS 14 to increase consumer privacy, adds another hurdle in how the

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EYE FOUR Opinion 

Will 5G messaging kill OTT chat apps like WhatsApp?

June 24, 2020November 2, 2020 infomobster Mobile Messaging

Global smartphone sales have fallen steeply in 2020 due to coronavirus pandemic. It’s widely assumed that the catalyst for recovery

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Kochava CCPA
EYE FOUR kochava Opinion 

Are you ready for CCPA? It’s not too late

June 19, 2020June 29, 2020 infomobster

The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers

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mGage RCS
EYE FOUR mgage Opinion 

Brands must embrace new messaging options like RCS to stay relevant

June 19, 2020June 19, 2020 infomobster

Perhaps now more than ever, it’s vital for brands to maintain meaningful lines of communication via mobile messaging.  There are

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Smishing
EYE FOUR OpenMarket Opinion 

The fight against COVID-19 spam and smishing attacks

June 11, 2020June 11, 2020 infomobster

How governments communicate during the pandemic is a tricky business.  Other than regular TV bulletins, it’s hard to pinpoint a

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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