EYE FOUR Archives »

Case study: WorldRemit gets smart with digital assistant from ServisBOT

Quick Stats: 60% of live chat queries deflected to self-service 140,000 digital assistant interactions a month 30% engagement on digital

Apple has now started to implement its App Tracking Transparency framework. Marketers now need to seek a user’s consent to

Recent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,

Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users

With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will

What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,

How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of

Analyst firm, Juniper Research recently released a report suggesting that RCS messaging providers should partner with payment service providers to

Rich messaging is ready to complement SMS. This introduces an exciting world of video sharing, conversational commerce and service bots

Quick stats Increased efficiency of campaign management by 40% Scaled their ad spend by 2x, without adding headcount Reduced manual