EYE FOUR Archives »

Will 5G messaging kill OTT chat apps like WhatsApp?

June 24, 2020 infomobster

Global smartphone sales have fallen steeply in 2020 due to coronavirus pandemic. It’s widely assumed that the catalyst for recovery

The California Consumer Privacy Act (CCPA) will begin being enforced in a few weeks. The implications for advertisers and publishers

Perhaps now more than ever, it’s vital for brands to maintain meaningful lines of communication via mobile messaging. There are

How governments communicate during the pandemic is a tricky business. Other than regular TV bulletins, it’s hard to pinpoint a

May 22, 2020 infomobster

Measuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired

The coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The

OTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business – which promises to help

Mobility – connecting us and modes of travel to the internet, mobile applications and services like payments – has long

Quick stats Initial RCS trial saw Pizza Hut Delivery send messages to 150 customers over RCS and SMS: RCS showed

April 2, 2020 infomobster

Markus Eichinger, EVP Group Strategy at Wirecard thinks that brick-and-mortar stores are facing an existential crisis. They find it increasingly