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EYE FOUR

customer loyalty
Airship EYE FOUR Opinion 

Airship: Why mobile apps are the key to creating customer loyalty

December 8, 2021December 8, 2021 infomobster Apps / Measurement / Analytics

The pandemic has had many impacts on the retail sector. From supply chain issues and labour shortages to the boom

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Kochava Foundry
EYE FOUR kochava Opinion 

Kochava Foundry: SANs – where are your ad dollars actually going?

December 8, 2021December 8, 2021 infomobster Advertising

The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users

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alternative app stores
EYE FOUR Opinion 

IDFAs and the rise of alternative app stores for mobile publishers

November 8, 2021 infomobster Advertising

When Apple first announced its abolition of IDFAs, it was only natural for mobile marketers to spiral into panic. After

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Taboola High Impact
EYE FOUR Intelligence Taboola 

Case Study: Lily’s Kitchen reaches over 1.1 million pet lovers with Taboola High Impact

November 8, 2021 infomobster Advertising

Quick Stats – 1.1 million+ Completed Video Views in 8 Months – 9% Increase in Visible Click-Through Rate (vCTR) –

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EYE FOUR Intelligence OneSignal 

Case Study: Shake Shack increases customer retention with mobile messaging

November 5, 2021November 5, 2021 infomobster Mobile Messaging

Quick Stats Since revamping its mobile customer experience, digital orders made up 47% of total sales in Q2 2021 SuperBowl

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post-cookie
EYE FOUR Opinion Xandr 

How advertisers can succeed in the post-cookie world

October 15, 2021October 15, 2021 infomobster Advertising

With Chrome’s third-party cookies slowly edging toward deprecation, Safari and Firefox’s cookies long gone, and privacy regulations increasing around the

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e-commerce
EYE FOUR MOLOCO Opinion 

Back to the sizzle: How e-commerce marketers can use creative to maximize returns

September 23, 2021 infomobster Advertising

For Paul Childs, VP Business Development at programmatic advertising firm, MOLOCO, in the post-iOS 14.5 marketing world, a refreshed approach

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digital assistants
EYE FOUR Opinion ServisBOT 

8 reasons why mobile apps and digital assistants are made for each other

September 21, 2021 infomobster

Some industry observers claim that digital assistants and messaging will replace mobile apps. Cathal McGloin, CEO of conversational AI platform, ServisBOT, doesn’t

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Bango Case Studies EYE FOUR Intelligence 

Case Study: Bango helps bring paying players to Nexon’s COUNTER: SIDE

September 20, 2021 infomobster Mobile Payments

NEXON is a company engaged in the production, development and operation of online games and Virtual Worlds. The company currently

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IAS Signal
EYE FOUR kochava Opinion 

In a fluctuating digital advertising environment, the value of an earned customer is at a premium

August 31, 2021 infomobster Advertising

Digital advertising is in a state of flux. Just a few years ago, the biggest issues were in how to

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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