Back to the sizzle: How e-commerce marketers can use creative to maximize returns
For Paul Childs, VP Business Development at programmatic advertising firm, MOLOCO, in the post-iOS 14.5 marketing world, a refreshed approach
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EYE FOUR
8 reasons why mobile apps and digital assistants are made for each other
Some industry observers claim that digital assistants and messaging will replace mobile apps. Cathal McGloin, CEO of conversational AI platform, ServisBOT, doesn’t
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Case Study: Bango helps bring paying players to Nexon’s COUNTER: SIDE
NEXON is a company engaged in the production, development and operation of online games and Virtual Worlds. The company currently
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In a fluctuating digital advertising environment, the value of an earned customer is at a premium
Digital advertising is in a state of flux. Just a few years ago, the biggest issues were in how to
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Power to the people: how consumers are calling the shots when it comes to data privacy
The COVID-19 pandemic has reshaped how we engage with brands and organizations. Before it, consumers had a choice in how
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Five considerations to help marketers get to grips with Google’s Consent Mode
Forrester predicted that ‘2021 will be a year of transition’ when it comes to data privacy. While Google’s decision to
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How should mobile advertisers react to the impact of increasing iOS 14.5+ adoption?
iOS 14.5+ adoption has moved past the 60% mark and with it, the demise of Apple’s IDFA – the identifier
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Case study: ZiMAD secures app revenues with Scalarr
Quick Stats Scalarr detected 13,163 fraudulent installs in Q1 2021, where 5,937 invalid installs were identified as ad manipulation. Fraudulent
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Case study: Tide increases organic app installs with ConsultMyApp
Quick stats Organic app install volumes increase by 3.4X Apple Search Ads CPI reduced by 47.6% Apple Search Ads CPA
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Case study: WorldRemit gets smart with digital assistant from ServisBOT
Quick Stats: 60% of live chat queries deflected to self-service 140,000 digital assistant interactions a month 30% engagement on digital
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