EYE FOUR Archives »

Mobile ad attribution: incrementality versus a test and learn approach

May 22, 2020 infomobster

Measuring how well an ad performs is a perennial industry issue. Simply counting clicks doesn’t necessarily correlate with the desired

The coronavirus crisis has left brands spinning. How can they engage with consumers in-app, in a way that’s appropriate? The

OTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business – which promises to help

Mobility – connecting us and modes of travel to the internet, mobile applications and services like payments – has long

Quick stats Initial RCS trial saw Pizza Hut Delivery send messages to 150 customers over RCS and SMS: RCS showed

April 2, 2020 infomobster

Markus Eichinger, EVP Group Strategy at Wirecard thinks that brick-and-mortar stores are facing an existential crisis. They find it increasingly

5G promises superfast connectivity. Many established sectors (and some new ones) are gearing up to translate that speed into better

5G is coming. Its superfast connectivity will create new business use cases, in particular, the IoT is held out as

Ecommerce is booming. But how can brick and mortar retailers stem the flow online or at least participate in it?

OTT chat app, WhatsApp, has long since launched its business messaging service – WhatsApp Business which promises to help enterprises