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EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?

April 1, 2021April 1, 2021 infomobster Advertising, EYE Views, IDFA

Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its

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Throwback to MWC 2016, interviewing Sir Martin Sorrell and The Internet of Cows (IoC)

March 12, 2021 infomobster

In 2016 I interviewed Sir Martin Sorrell and discussed some of the stand-out technologies, 3D printing, wider adoption of VR

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EYE Moves: TabMo appoints Ben Phillips to newly-created NED role

March 5, 2021September 1, 2021 infomobster Advertising

Mobile-ad industry veteran, Ben Phillips, is to join TabMo as the company’s first non-executive director (NED). The move is a

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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