AppsFlyer: demand for mobile gaming apps grew 45% globally in 2020
Attribution firm, AppsFlyer, has released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of
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AppsFlyer
AppsFlyer launches Incrementality to help marketers understand campaign spend
Ad attribution company, AppsFlyer, has launched Incrementality, a cross-network solution that enables marketers to measure, analyze and optimize the incremental
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EYE Moves: AppsFlyer names Adam Smart as Director of Product for Gaming
Adam Smart has been hired as Director of Product for Gaming at mobile attribution and marketing analytics firm, AppsFlyer. Smart
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AppsFlyer: Facebook hits #1 position in mobile app advertising
App advertising attribution firm, AppsFlyer has released the 11th edition of its Performance Index. While Facebook took the #1 spot,
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AppsFlyer: eCommerce app installs have risen 35% as physical shoppers turn digital
In-app shopping activity has risen to new heights amid the coronavirus pandemic in Europe, seeing a 35% rise in eCommerce
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AppsFlyer launches Xpend to help marketers aggregate cost data
Advertising attribution company, AppsFlyer, has launched Xpend, the company’s new cost aggregation product that supports complex schema and data mapping
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AppsFlyer: Global financial exposure to App install ad fraud drops 30% to $1.6 Billion
Advertising attribution firm, AppsFlyer has released its annual fraud report; The State of Mobile Ad Fraud 2020 Edition. It finds
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AppsFlyer: Retargeting fuels 35% of app marketing conversions
Attribution firm, AppsFlyer, has released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become
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Facebook Audience Network and AppsFlyer launch gaming app ad-measurement tool
Ad attribution firm, AppsFlyer, has partnered with Facebook Audience Network to bring campaign-level IAA ROAS (return on advertising spend) measurement
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Google hits the top spot in app advertising performance
Mobile ad attribution company, AppsFlyer, has released the 10th edition of its Performance Index. Google has hit the #1 spot
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