AppsFlyer: Three quarters of advertisers are concerned about non-compliance with privacy regulations
Advertisers are generally satisfied with the features of their measurement solutions but concerns remain high when it comes to privacy
Read more
AppsFlyer
AppsFlyer Performance Index: Google leads on scale, Facebook dominates quality
Ad attribution company, AppsFlyer, has released the 12th edition of its Appsflyer Performance Index, ranking the top media sources in
Read more
AppsFlyer announces predictive analytics product PredictSK for SKAdNetwork
Global ad attribution company, AppsFlyer, has announced the launch of PredictSK, a predictive analytics solution that forms part of its
Read more
AppsFlyer partners with the Auschwitz-Birkenau State Museum to develop online tour formats
Marketing analytics firm, AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation have announced a joint program to create a
Read more
In-app shopping shatters records over Black Friday
Data from mobile attribution and marketing analytics company, AppsFlyer, shows that record numbers of British consumers turned to in-app
Read more
Salesforce Ventures joins AppsFlyer’s $210 million series D funding round
Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late
Read more
AppsFlyer: demand for mobile gaming apps grew 45% globally in 2020
Attribution firm, AppsFlyer, has released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of
Read more
AppsFlyer launches Incrementality to help marketers understand campaign spend
Ad attribution company, AppsFlyer, has launched Incrementality, a cross-network solution that enables marketers to measure, analyze and optimize the incremental
Read more
EYE Moves: AppsFlyer names Adam Smart as Director of Product for Gaming
Adam Smart has been hired as Director of Product for Gaming at mobile attribution and marketing analytics firm, AppsFlyer. Smart
Read more
AppsFlyer: Facebook hits #1 position in mobile app advertising
App advertising attribution firm, AppsFlyer has released the 11th edition of its Performance Index. While Facebook took the #1 spot,
Read more