AppsFlyer: FinTech marketers invested $3B on user acquisition in 2020
Marketing measurement company, AppsFlyer, has released its 2021 edition of The State of Finance App Marketing. According to the report,
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AppsFlyer
AppsFlyer: Three quarters of advertisers are concerned about non-compliance with privacy regulations
Advertisers are generally satisfied with the features of their measurement solutions but concerns remain high when it comes to privacy
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AppsFlyer Performance Index: Google leads on scale, Facebook dominates quality
Ad attribution company, AppsFlyer, has released the 12th edition of its Appsflyer Performance Index, ranking the top media sources in
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AppsFlyer announces predictive analytics product PredictSK for SKAdNetwork
Global ad attribution company, AppsFlyer, has announced the launch of PredictSK, a predictive analytics solution that forms part of its
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AppsFlyer partners with the Auschwitz-Birkenau State Museum to develop online tour formats
Marketing analytics firm, AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation have announced a joint program to create a
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In-app shopping shatters records over Black Friday
Data from mobile attribution and marketing analytics company, AppsFlyer, shows that record numbers of British consumers turned to in-app
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Salesforce Ventures joins AppsFlyer’s $210 million series D funding round
Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late
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AppsFlyer: demand for mobile gaming apps grew 45% globally in 2020
Attribution firm, AppsFlyer, has released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of
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AppsFlyer launches Incrementality to help marketers understand campaign spend
Ad attribution company, AppsFlyer, has launched Incrementality, a cross-network solution that enables marketers to measure, analyze and optimize the incremental
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EYE Moves: AppsFlyer names Adam Smart as Director of Product for Gaming
Adam Smart has been hired as Director of Product for Gaming at mobile attribution and marketing analytics firm, AppsFlyer. Smart
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