AppsFlyer: eCommerce app installs have risen 35% as physical shoppers turn digital
In-app shopping activity has risen to new heights amid the coronavirus pandemic in Europe, seeing a 35% rise in eCommerce
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AppsFlyer
AppsFlyer launches Xpend to help marketers aggregate cost data
Advertising attribution company, AppsFlyer, has launched Xpend, the company’s new cost aggregation product that supports complex schema and data mapping
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AppsFlyer: Global financial exposure to App install ad fraud drops 30% to $1.6 Billion
Advertising attribution firm, AppsFlyer has released its annual fraud report; The State of Mobile Ad Fraud 2020 Edition. It finds
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AppsFlyer: Retargeting fuels 35% of app marketing conversions
Attribution firm, AppsFlyer, has released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become
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Facebook Audience Network and AppsFlyer launch gaming app ad-measurement tool
Ad attribution firm, AppsFlyer, has partnered with Facebook Audience Network to bring campaign-level IAA ROAS (return on advertising spend) measurement
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Google hits the top spot in app advertising performance
Mobile ad attribution company, AppsFlyer, has released the 10th edition of its Performance Index. Google has hit the #1 spot
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AppsFlyer: Global app install ad spend will double by 2022 reaching $118B
Global app install ad spend will continued robust growth from $57.8 billion last year to $118 billion in 2022. That’s
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