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AppsFlyer

PredictSK
AppsFlyer EYE Network 

AppsFlyer announces predictive analytics product PredictSK for SKAdNetwork

February 11, 2021 infomobster

Global ad attribution company, AppsFlyer, has announced the launch of PredictSK, a predictive analytics solution that forms part of its 

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AppsFlyer EYE Network 

AppsFlyer partners with the Auschwitz-Birkenau State Museum to develop online tour formats

January 26, 2021 infomobster

Marketing analytics firm, AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation have announced a joint program to create a

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in-app shopping
AppsFlyer News 

In-app shopping shatters records over Black Friday

December 1, 2020December 1, 2020 infomobster

  Data from mobile attribution and marketing analytics company, AppsFlyer, shows that record numbers of British consumers turned to in-app

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voice communications
AppsFlyer EYE Network 

Salesforce Ventures joins AppsFlyer’s $210 million series D funding round

November 24, 2020February 23, 2021 infomobster Advertising, Apps / Measurement / Analytics, IDFA

Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late

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cloud communications
AppsFlyer News 

AppsFlyer: demand for mobile gaming apps grew 45% globally in 2020

November 11, 2020 infomobster News

Attribution firm, AppsFlyer, has released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of

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Incrementality
AppsFlyer EYE Network 

AppsFlyer launches Incrementality to help marketers understand campaign spend

October 26, 2020November 12, 2020 infomobster EYE Network

Ad attribution company, AppsFlyer, has launched Incrementality, a cross-network solution that enables marketers to measure, analyze and optimize the incremental

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Adam Smart
AppsFlyer EYE Network 

EYE Moves: AppsFlyer names Adam Smart as Director of Product for Gaming

October 22, 2020November 12, 2020 infomobster EYE Moves, EYE Network

Adam Smart has been hired as Director of Product for Gaming at mobile attribution and marketing analytics firm, AppsFlyer. Smart

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app advertising
AppsFlyer News 

AppsFlyer: Facebook hits #1 position in mobile app advertising

October 14, 2020November 2, 2020 infomobster Advertising, Apps / Measurement / Analytics

App advertising attribution firm, AppsFlyer has released the 11th edition of its Performance Index. While Facebook took the #1 spot,

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appsFlyer
AppsFlyer News 

AppsFlyer: eCommerce app installs have risen 35% as physical shoppers turn digital

September 16, 2020November 2, 2020 infomobster Apps / Measurement / Analytics

In-app shopping activity has risen to new heights amid the coronavirus pandemic in Europe, seeing a 35% rise in eCommerce

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App Annie
AppsFlyer EYE Network 

AppsFlyer launches Xpend to help marketers aggregate cost data

September 10, 2020November 12, 2020 infomobster EYE Network

Advertising attribution company, AppsFlyer, has launched Xpend, the company’s new cost aggregation product that supports complex schema and data mapping

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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