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Admix

metaverse
Admix News 

Admix and Ocean Outdoor partner to take brands into the metaverse

December 10, 2021 infomobster Advertising

In-Play advertising company, Admix, has partnered with UK digital out of home (DOOH) advertisng firm, Ocean Outdoor to send brands

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in-game ads
Admix News 

Admix: Advertisers aware of in-game ads as a media channel but unsure how to unlock it

October 14, 2021 infomobster Advertising

93% of advertisers have seen an increase in-game ads spend over the past 12 months, but, it’s still a grey

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Movember
Admix EYE Network 

Admix launches Movember In-Play ad campaign for mobile gamers

August 26, 2021 infomobster Advertising

In-Play advertising company, Admix, has teamed up with men’s health charity Movember to launch a series of targeted ads to

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Marty Berman
Admix EYE Moves EYE Network 

EYE Moves: Admix appoints Marty Berman as VP of Sales for the Americas

August 10, 2021August 10, 2021 infomobster Advertising, EYE Moves

In-Play advertising platform, Admix, has appointed Marty Berman as VP of Sales for North America and LATAM. Berman’s appointment is

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Reality Gaming Group
Admix News 

Admix puts in-game ads in Reality Gaming Group AR game, Reality Clash

May 18, 2021May 18, 2021 infomobster Advertising

Mobile games publisher, Reality Gaming Group, has teamed up with in-game ad firm, Admix, to launch In-Play ads in its

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in-game ads
Admix News 

CoppaFeel! raises breast cancer awareness with Admix in-play ad campaign

May 12, 2021May 18, 2021 infomobster Advertising

Breast cancer awareness charity CoppaFeel! has enlisted UK-based in-game advertising company Admix to help launch the charity’s first foray into

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ad inventory
Admix EYE Network IAS 

Admix now offers In-Play ad inventory verified by IAS

May 4, 2021 infomobster Advertising

In-Play advertising platform, Admix, has partnered with ad verification firm, Integral Ad Science (IAS) to offer ad inventory that is

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in-game advertising
AdInMo Admix Adverty Anzu Bidstack EYE Views Featured IAB Opinion Vungle 

EYE Views: Measuring the impact of in-game advertising

April 26, 2021May 19, 2021 infomobster Advertising, EYE Views, IDFA

For a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay.  Now, new in-game

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In-play ad
Admix News 

Admix Report: Game developers are embracing in-play ad units

February 16, 2021February 23, 2021 infomobster Advertising, IDFA

In-play ad firm, Admix, has released a partner survey, exploring how, the relatively new advertising technology, is transforming brand advertising

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Admix EYE Network 

Admix expands into US and EMEA with major hires from Google and Spotify

January 13, 2021January 13, 2021 infomobster EYE Moves

London-based games monetization company Admix has expanded its commercial team with two major hires in the US and EMEA. The

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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