Real-world intelligence company, Blis, is the first location intelligence company to embrace independent verification of data quality from location data verification and analytics company, Location Sciences. The two companies are coming together to drive transparency and data integrity in the advertising industry.
At a time when clients are looking for more accountability from their technology partners and increased transparency for their digital activity, this alliance paves the way for substantial improvements in data accuracy. Clients are demanding third-party verification and Location Sciences’ Verify product can now provide that independent layer of validation and assurance for Blis’ global client base.
Across digital, clients are looking for greater transparency to ensure they deliver the most impactful and effective campaigns, especially in programmatic where there is a vast difference in quality levels. Clients are now accustomed to view-ability and brand safety metrics, and the accuracy of location data is another key metric that needs tracking.
Our clients turn to us for high-qualitydata to better understand their customers and drive engagement and sales. Being independently recognised by Location Sciences, both for location data and signal quality accuracy, adds a valuable layer of impartial authentication for our customers. We’re proud to be the first in our industry to offer independently verified data on a global scale.
Greg Isbister, CEO, Blis
The adoption of Verify is testament to the quality of Blis’ platform and the data achieved near perfect scores (99%) in our tests – once again showing that quality and accuracy in this sector can be achieved. Blis’ confidence in its data further demonstrates the open and honest approach it takes with its customers.
Mark Slade, CEO, Location Sciences