Bink was founded in 2015 to address the frustrations of retail loyalty programmes, which have neither kept pace with technology, nor with how people want to shop and interact with their favourite brands. Bink’s unique technology solution, Payment Linked Loyalty, allows customers’ payment cards to be securely linked to loyalty programmes, enabling every customer to be identified and rewarded every time they shop.

Bink’s disruptive approach to loyalty enablement has been recognised by Next Web and Deloitte in their 2018 European Retail Landscape report; and Bink has been named one of the UK’s leading fintech businesses by the British Department for International Trade.