Httpool will become an exclusive commercial partner in India. The company was selected because of its track record with global media partners and brands. The new partnership strengthens Bidstack’s presence in an important, strategic market and will help to continue growth in the region.
GIMA Esports will also join the Approved Partner Network as a global launch partner, offering expertise across partnerships, digital media and influencer marketing and brand activations. Launched in 2018, GIMA has global reach through teams, players, influencers and brands across the esports ecosystem. The company has particularly strong relationships with leading gaming brands in the US and the MENA region such as Twitch, Riot Games and Hyper X.
The objective of Bidstack’s Approved Partner Network is to help educate newly accredited partners on the gaming landscape, Bidstack’s inventory, ad formats, the technology that supports it, brand safety standards and in-game measurement for their campaigns. The Bidstack Approved Partner Network is designed to deliver in three key areas.
- Helping media professionals to level up their gaming and esports strategies with inventory that is brand safe, viewable and unintrusive.
- Establishing relationships with trusted vendors in new markets that can identify and develop new opportunities for growth.
- Offering data driven insights and greater understanding of how local brands are approaching a new and evolving advertising medium.
Shifts in media consumption globally are making it harder for advertisers to reach their audiences and there has been a significant industry-wide discussion about how these changes could be here to stay. Bidstack’s holistic approach to gaming, combined with the local expertise of our partners creates a powerful entry point for brands that want to access this desirable, growing, and influential audience. I’m really excited about working with our launch partners, Httpool and GIMA, and look forward to building long-lasting relationships with them.
Yasin Dabhelia, Global Demand Partnerships Director, Bidstack