In-game advertising platform, Bidstack, has partnered with Inlogic Games for its popular Android and iOS game, Soccer Cup 2020.
The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to monetise natural advertising spaces within their game. The ads are designed to enhance the realism of the game whilst opening the door for strategic partnerships with brands and advertisers secured by Bidstack.
Soccer Cup 2020 (AKA Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has more than 48m downloads. Soccer Cup 2020’s biggest markets are APAC, LATAM and MENA and demand for these regions will be serviced by Bidstack’s growing Approved Partner Network on both a direct and programmatic basis.
The news comes on the back of Bidstack’s recent tie-in with Real Cricket™ creators, Nautilus Mobile for Real Cricket 20. In-game stadium environments are highly sought after by advertisers because they require elevated levels of attention from the player, giving brands the ability to reach a highly engaged audience.
A study by attention specialists, Lumen Research, demonstrated the power of in-game advertising as a new advertising medium. The study benchmarked Bidstack’s in-game ads against other advertising channels and found that they significantly outperformed the norm for standard display advertising, receiving 2.4 times more attention and substantially longer dwell times.
Football titles, in particular, were found to be effective in-game environments for advertisers. The study also demonstrated that Bidstack’s ads generated higher levels of attention than press, social media, out of home and mobile and desktop display ads.
It’s great to add Inlogic’s title Soccer Cup 2020 to our growing portfolio of mobile titles in stadium environments – providing advertisers with even more choice when buying inventory across these pillars. The addition of Inlogic Games reinforces Bidstack’s position as the leading provider of non-intrusive native advertisements within games across multiple platforms, genres and markets.
Charlotte Cook, VP Gaming, Bidstack