This continues the trend identified by BICS for significant year-on-year 4G/LTE roaming traffic growth, and demonstrates the surging subscriber appetite for connectivity, wherever they are in the world.
In 2019 this traffic looks set to increase further, as the estimated 20% of European subscribers still to take advantage of the 2017 ‘Roam Like at Home’ legislation embrace the benefits of cost-efficient roaming.
BICS predicts that global 4G LTE roaming growth is likely to increase at 40-50% year-on-year, with knowledge amongst subscribers increasing, and operators offering more competitive packages.
4G/LTE roaming has opened up a plethora of opportunities for individual subscribers and businesses alike. However, when demand and reliance increase, so too must supporting infrastructure and service availability. European subscribers have enjoyed being able to ‘Roam Like at Home’ and now seek high quality, affordable roaming services, wherever they travel. This is forcing operators in other regions outside of the EU to match the European offering by coming together to offer more cost-effective packages to subscribers, while optimising traffic flow at the back-end.
Mikaël Schachne, VP Mobility Solutions, BICS