Mobile payments and commerce firm, Bango, has partnered with BT to provide bundled subscription services to its customers via the Bango Platform.
This first launch for BT is with BritBox, enabling eligible customers to select a 6-month complimentary subscription to the full BritBox digital video service. After this period, customers can continue to enjoy BritBox by simply adding the subscription to their BT plan.
The Bango Platform enables BT to deliver customer offers across all its channels which includes features such as offer targeting, simple activation of offers by customers, management of customer entitlements during offer periods, and one-click billing when customers choose to continue enjoying services at the end of the offer period. Crucially, the Bango Platform enables BT to offer multiple third-party product bundles, and bundles combining first and third-party products.
BT aims to provide its customers with a seamless entertainment experience across all its connected devices. Bango technology enables BT to enhance the content ecosystem available to BT customers, so they can enjoy greater freedom and flexibility in the range and way they consume content.
We welcome BT and BritBox to the Bango circle. BT will deliver a range of third-party products and services to its customers through the Bango Platform and will benefit from Bango data insights to optimize the targeting of product offers to boost consumer engagement. BritBox is an exciting initial launch, we look forward to powering many more leading third-party services for BT.
Paul Larbey, CEO, Bango