Adam Smart has been hired as Director of Product for Gaming at mobile attribution and marketing analytics firm, AppsFlyer.
Smart will bring his deep, granular experience of being a gaming app marketer to help customers such as Playrix, Sega, Kabam, and Playtika develop not only their product, but also their go-to-market strategy and business development.
Gaming is a high growth industry and an important vertical for AppsFlyer.
With the growth in the Gaming market driven by COVID-19 as people searched for entertainment at home and the ever more competitive and complex Gaming landscape, AppsFlyer was looking for someone from the industry who could add further marketer, growth and product experience to what is already an exceptional team.
Adam is a highly strategic hire for us. We recognised the need to add even more depth to our Gaming team and Adam has this experience in spades. Adam brings a depth of knowledge from a leading game developer (Product Madness) that is invaluable for AppsFlyer. As a customer-obsessed business, having someone who knows the intricacies of how gaming developers operate from the ‘inside’ is essential. He joins a host of other highly experienced gaming product and tech professionals, but that industry-side experience is essential.
Gal Ekstein, General Manager EMEA & LATAM, AppsFlyer