AppsFlyer partners with the Auschwitz-Birkenau State Museum to develop online tour formats

Marketing analytics firm, AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation have announced a joint program to create a set of immersive technological solutions including a guided virtual tour of the Auschwitz Memorial aimed at enhancing the educational value for visitors from around the globe.

Due to COVID-19, for the first time since its opening in 1947, the Auschwitz-Birkenau Memorial and Museum had to close its doors to visitors, making it unable to provide the world with access to the material remains of the Nazi concentration and extermination camp – one of the main global symbols of the Holocaust and other crimes against humanity.

The collaboration will lead to developing online tools and immersive tour formats providing millions of people around the world with modern educational opportunities through remote guided visits – both live and on-demand – whilst sensitively layering relevant content over the silent remains.

Through its social impact center, AppsFlyer Cares, AppsFlyer will be responsible for funding and will lead the program along with the Museum and Foundation. Diskin, an Israeli creative agency, was selected as the creative lead for the program.

When we learned that the Auschwitz memorial site was closed for the first time after 75 years due to COVID-19, we felt an urgent responsibility to act. Supporting the Holocaust survivor community has been a big part of AppsFlyer Cares for years. We prioritized this important project because time is of the essence, as the number of live survivors is declining, and in a few years they’ll all be gone. Tragically, COVID-19 has been accelerating this. We must make sure that even when they can no longer share their own stories, the world will never forget. My grandmother, who passed away two years ago, lost her entire family in Auschwitz and other Nazi death camps. This is true for many Israeli and Jewish families around the world. We’re extremely proud to put our expertise in mobile to good use by using education to promote cross-cultural understanding and warn about the consequences of racism and blind hatred.

Oren Kaniel, CEO and Co-Founder, AppsFlyer