Louis Vuitton mobile game hits half a million downloads in a week

Luxury fashion brand, Louis Vuitton, is currently celebrating 200 years, and is paying homage to its founder through a fashion meets digital crossover – a branded adventure-based game for mobile. The game follows the character, Vivienne, through six different global locations and unlocks 200 stories from the brand’s history,it also includes 30 NFTs that can be found throughout, designed by artist Beeple. The NFTs are collectible and cannot be sold.

Luxury brands, it seems, are beginning to explore the world of cryptocurrency, with Burberry recently launching its first NFT, and firms including Balenciaga and Gucci also exploring the tech world through games and other virtual activations.

According to App Annie, Louis the Game has already seen half a million global downloads in its first seven days with China as the biggest market driving downloads.

China is the biggest market to date driving downloads, indicating the popularity of the luxury brand paired in a mobile game format. Following the NFT trend is particularly timely given the growing consumer interest in the topic.

Lexi Sydow, Head of Insights, App Annie