In 2020, consumers relied more on their personal devices to connect, play and escape. The Top Publisher Award reflects this trend, with gaming and streaming sectors dominating the charts.
Driven by their hit games, publishers saw tremendous growth with Lilith (#12), Roblox (#19), Moon Active (#23) and Scopely (#28) all moving up more than ten places. These titles included Rise of Kingdoms, ROBLOX, Coin Master, and MARVEL Strike Force, respectively. With consumers craving social interactions, games integrating social elements such as Roblox, are gaining explosive popularity.
Stay at home restrictions saw consumers spending more time on video. Amazon (#38) saw strong gains in app purchase revenue from both popular streaming services Twitch and Amazon Prime Video. Disney (#22) also rose nine ranks with Disney+ introduced in more markets globally.
China-based Tencent (#1) and NetEase (#2) held the top spots for four consecutive years with their hit Battle Royale titles Game For Peace and Knives Out. Playrix(#3) jumped four positions to number 3 with Casual Puzzle Games Gardenscapes – New Acres and Fishdom: Deep Dive leading the way.
Publishers headquartered in Asia Pacific dominated the list and make up more than half (31) of The Top 52. With 16, the United States had the most top publishers of any country, followed closely by China with 15.
We congratulate these exceptional leaders from across the world. With mobile accelerating at an even faster rate than anticipated, publishers must engage with this audience to stay relevant.
Theodore Krantz, Chief Executive Officer, App Annie