Mobile Took Over Mind Share: Consumers averaged 3 hours and 40 minutes on mobile in 2019, up 35% since 2017—companies from every vertical are benefitting by making mobile a priority investment.
Mobile Games Reach 56% Market Share: Spend on mobile games across all app stores projected to top $100 billion in 2020.
Massive Year for Mobile Advertising: Brands continue to embrace the unprecedented reach and value of mobile. Advertisers will pour more than $240 billion into ad spend in 2020—up 26% from 2019.
Video Streaming Wars Heat Up: Nearly 25% of Netflix’s iPhone users also used Disney+ in Q4 2019, the highest overlap of users among top video streaming apps in the US, demonstrating consumers pay for multiple services.