App Annie: The State of Mobile 2020

App Annie The State of Mobile 2020 report is App Annie’s annual appraisal on mobile’s impact across industries and the global economy, highlighting the publishers and brands that are at the top of their game.


Mobile Took Over Mind Share: Consumers averaged 3 hours and 40 minutes on mobile in 2019, up 35% since 2017—companies from every vertical are benefitting by making mobile a priority investment.

Mobile Games Reach 56% Market Share: Spend on mobile games across all app stores projected to top $100 billion in 2020.

Massive Year for Mobile Advertising: Brands continue to embrace the unprecedented reach and value of mobile. Advertisers will pour more than $240 billion into ad spend in 2020—up 26% from 2019.

Video Streaming Wars Heat Up: Nearly 25% of Netflix’s iPhone users also used Disney+ in Q4 2019, the highest overlap of users among top video streaming apps in the US, demonstrating consumers pay for multiple services.

49 pages/download the report for free here