Mobile data and analytics company, App Annie, has launched the App Annie Pulse, a companion app to give execs a window on the $143 billion app economy.
The app, which provides one-touch access to mobile market data, enables users to benchmark competition, track market movers, and identify insights and opportunities in real-time.
This is the first mobile app to fully leverage AI-driven features:
- App Annie Performance Score: A composite metric, based on sentiment, acquisition, monetization, and engagement metrics. This allows businesses to quantify and benchmark their performance. The score can be tailored to your favorite metrics.
- App Annie Insights: Automatically monitors shifts in data and identifies potential causality
We are unmatched in our data science capabilities – the only market data provider that derives all estimates and insights from a pure AI modelApp Annie Pulse marks the introduction of the industry’s first Mobile Performance Score and ability to track your own custom metrics
Ted Krantz, CEO, App Annie
App Annie is also announcing the appointment of Ketaki Rao as Chief Product Officer to lead company innovation. Ketaki joins with over 20 years of experience in product development at technology companies including Salesforce, Amazon, and Sun Microsystems.