Mobile data and analytics company, App Annie has launched App Annie Ascend, which, according to the company, is the first performance suite that provides both app market data as well as advertising analytics.
Brands and publishers attempt to optimize ad revenue and user acquisition with fragmented data sources from both demand and supply-side advertising. Today, this is done with heavy reliance upon agencies, IT and large internal teams instead of focusing on driving value for their consumers.
B2B2C mobile performance requires a single point of control that unifies all advertising data sources for clear line of sight to ROI. This requires illumination for metrics like customer acquisition costs, lifetime value and return on ad spend. App Annie Ascend aggregates advertising data into one organized system, removing the complexity associated with the burden of integrating, maintaining and constantly updating dozens of APIs
The combination of App Annie Intelligence and Ascend helps us to manage our mobile product and advertising strategy in one place. Intelligence helps us to detect trends and events in the market, identify great partners and this helps us improve our player experience. Ascend is the best tool in the space to track and monitor ad monetization, which helps us optimize our ad monetization every day.
Josh Yguado Co-founder, COO and President of Jam City