Mobile market data and analytics App Annie, has acquired mobile analytics company Libring. With this acquisition, App Annie will be first to present market data and advertising analytics side by side, making it easier for mobile publishers and brands to create winning mobile experiences.
The company has also revealed a major redesign of its brand to mark the first step in its new strategic vision and to reflect its commitment to be the mobile performance standard.
Publishers and brands have relied on App Annie for downloads, revenue, retention, and usage. The company now aims to provide new insights that customers can quickly understand and execute against the full range of critical metrics that drive their business, such as customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS). With mobile ad spend projected to double to $375 billion globally in 2022, CMOs and CEOs are eager to maximize advertising return on investment (ROI).
The most successful companies find a way to capitalize on mobile, yet they have been struggling to maximize its value to their business. Today, this requires custom work to stitch together multiple point solutions, spreadsheets, business intelligence teams, agencies and consultants. We are committed to solve this by applying data science and machine learning to automate these composite metrics for brands and publishers.
Ted Krantz, CEO of App Annie