In-game advertising platform, Anzu.io, is collaborating with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) in-game ad measurement across its platform for mobile and PC environments. This is the first-ever collaboration between a 3D in-game advertising platform and Moat’s verification solution, and it will give publishers, agencies and advertisers access to trusted third-party measurement for 3D in-game ad campaigns.
More than three billion people around the world from all demographics play video games regularly. This surge in gaming has led to increased interest in in-game advertising as a mainstream digital advertising medium. Third-party measurement is the key to validating different advertising methodologies, and it is now more essential than ever for building effective media strategies, growing industry confidence, and fostering an understanding of 3D in-game media environments.
Ensuring that an ad is served to valid traffic is a critical measure of media quality and an essential foundation for further measurements such as viewability, attention and outcomes.
We’re excited to team up with Anzu to give advertisers the tools they need to make data-driven media decisions at a global scale around the highly engaged audiences in gaming. As in-game advertising expands across the media mix, so does the need for advertisers to understand key indicators of media quality and detect any fraudulent activity inside games. We plan to be the trusted partner to deliver that.
Mark Kopera, Head of Product for Moat by Oracle Data Cloud