In-game advertising platform, Anzu, has signed a global deal with media technology company, Verizon Media, which will give media buyers the ability to drive brand awareness through unintrusive in-game ads that reach the thriving and diverse global gaming and esports community.
Anzu’s fully blended in-game video and banner ad placements are served in brand-safe environments across mobile, PC and console games, bringing scale to the in-game advertising industry.
Verizon Media has established itself as a forward-thinking media brand that provides its clients with access to next-generation advertising opportunities across established and emerging platforms and channels. Its already strong foothold in the gaming industry will be bolstered by the partnership with Anzu.
Verizon Media advertisers will benefit from Anzu’s partnership with popular game publishers Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more. Clients will also be able to connect in-game with Xbox gamers as Anzu is the only platform of its kind licensed under the Xbox Tools and Middleware program.
Kristiana Carlet, VP International Sales at Verizon Media