In-game advertising platform, Anzu.io, has partnered with AdTech firm, aMVG, to bring in-game ads to addressable media in Turkey. aMVG will serve as a representative of Anzu in Turkey, a gaming market estimated to have reached over $1 billion in 2020, and across Europe, which is projected to reach $23 billion in 2021. The partnership will enable brands to reach their current and potential customers in-game using Anzu’s advertising platform integrated with aMVG’s Addressable Media Platform, TVAdBox.
Additionally, both companies will partner on their technology assets for global markets to make gaming a new addressable media screen for brands.
Anzu brings real-world brand ads directly inside video games, esports, and streaming on mobile, PC, and console platforms. Its solution blends ads in IAB-recognized formats into the gameplay, enhancing game realism and transforming ordinary in-game objects into valuable advertising assets.
As part of the collaboration, Anzu will open up its exclusive gaming inventory across platforms to aMVG’s existing TVAdBox customers. Additionally, Anzu will assist aMVG in making in-game advertising available to brand advertisers throughout Europe.
As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times — all crucial keys to successful targeting in today’s oversaturated advertising landscape. By combining Anzu’s blended in-game advertising technology with aMVG’s pioneering TVAdBox, we can work together to ensure that local brands in the Turkish market and those across Europe are reaching the best possible audiences in the most efficient and effective ways.
Itamar Benedy, CEO and Co-Founder of Anzu