Anzu awarded TAG Seals and IAB UK Gold Standard 2.0 certification

In-game advertising platform, Anzu, has been awarded three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the IAB UK Gold Standard Certification 2.0. The certifications under;line Anzu’s commitment to promoting a safe, secure, and fraud-free ecosystem that benefits the entire advertising chain.

Anzu was awarded the TAG Brand Safety Certified Seal after an independent validation by third-party auditor ABC, demonstrating that the company had achieved the program requirements, including industry best practices to improve brand safety and reduce the risk of ad misplacement.

The TAG Certified Against Fraud Seal is awarded to companies that maintain rigorous standards to combat fraudulent and invalid traffic in the advertising supply chain. As part of those requirements, Anzu uses MRC-accredited anti-fraud solutions and measures and verifies that traffic is compliant with industry safety standards.

Anzu is known to take a proactive approach to exceeding industry demands for greater transparency. It follows that these certifications will give media buyers, and advertisers increased confidence in the steps taken to protect brand safety and reduce fraud through Anzu’s in-game platform.

To receive the IAB Gold Standard Certification 2.0 in the Full-Service Support category, Anzu took the necessary steps. These included implementing IAB Tech Lab’s ads.txt to tackle ad fraud and its Transparency & Consent Framework v2.0 to ensure GDPR and e-privacy laws are adhered to, undergoing a TAG Brand Safety audit, and endorsing the guiding principles from Coalition for Better Ads.

The public’s interest in gaming and esports has exploded over the past few years, and advertisers have taken note, realizing that they can connect with a diverse audience of 3.1 billion gamers. We have taken the concepts of brand safety, transparency, measurement, and data privacy to the next level, ensuring advertisers and publishers operate within an environment that delivers value for them while protecting the player experience.

Tegan Hull, Head of Operations, Anzu