EYE Moves: Anzu appoints David Cox as Strategic Advisor

In-game advertising platform, Anzu, has appointed video games sales leadership veteran, David Cox, as a strategic advisor. Responsible for launching some of the biggest games franchises in the Americas, including Mortal Kombat, Tomb Raider, RockBand, GTA V, NBA 2K, and PlayStation 3 hardware, software, and accessories, Cox brings a wealth of knowledge and expertise from an established career spent within the video games industry.

Cox joins Anzu at a pivotal moment within its growth, as it continues to establish itself as one of the leaders in the in-game advertising space and strengthen its US offering. Recent company milestones include launching in-game ads across Roblox and being named ‘Best Tech Platform of the Year’ at The Drum Awards.

During his career, Cox has delivered commercial sales success and leadership with retailers, distribution, and e-commerce business partners, including Walmart, GameStop, Amazon, Best Buy, and Target. and has overseen platform transitions, product launches, product lifecycle management, and strategic marketing events.

Anzu blends highly viewable IAB-compliant ad formats directly into video games across mobile, PC, console, and Roblox, and recently teamed up with Human as part of the company’s continued drive to help safeguard the in-game advertising space. Anzu’s platform is also compliant with GDPR, COPPA, CCPA, and has been granted the IAB Gold Standard 2.0 certification and two TAG seals.

Anzu has grown from a small start-up to establish itself as a force to be reckoned with, not just within the in-game advertising space but within the wider advertising industry. Gaming is bigger than the film, TV, and music industries combined, and the opportunity to reach an engaged and captivated audience is unlike anything that’s come before. I’m thrilled to have the opportunity to join Anzu as a strategic advisor on this exciting journey

David Cox, Strategic Advisor, Anzu