Anzu and OpenX partner to enable programmatic in-game advertising

In-game advertising platform, Anzu, has partnered with independent advertising exchange, OpenX to give OpenX’s advertisers the ability to programmatically serve IAB-recognized in-game video and banner ads across mobile, PC, and console platforms. Fully GDPR, COPPA, and CCPA compliant, Anzu’s SDK technology delivers high-quality direct traffic with complete control over ad placements and first-party data.

OpenX delivers value across every type of connected screen and format, powering effective and impactful audience targeting on the open web by enabling marketers to use first and third-party data to reach their target audience across OpenX’s global network of publishers.

Many advertisers have already seen impressive results from using Anzu’s in-game ads. Klarna recently reported an ad viewability rate of 95% compared to the 64% average and a video completion rate (VCR) of 81.2% compared to the 56% average. Samsung also recently reported 91% average viewability for an in-game ad campaign to promote the Galaxy S20 5G.

We are always looking to create more value for our partners. For marketers, this means integrating with new, cutting-edge ad units that will help them engage their target audiences. Gaming is an industry with an audience that is growing at an unprecedented rate and shows no signs of slowing down. Our integration with Anzu enables marketers to programmatically reach this audience through immersive ad placements that respect the gameplay and naturally match the environment.

Brian Murphy, SVP of Buyer and Publisher Development at OpenX