Casino and entertainment company, Caesars Entertainment, has launched an Apple App Clip that allows on-site guests to locate their hotel room and book restaurant reservations quickly and easily without downloading the Caesars Rewards mobile app.
The innovation, developed by digital experience company Bottle Rocket with push notifications from Airship, provides a native app experience that gives users the convenience of accomplishing a specific task without downloading a mobile app. Highly contextual in nature, App Clips are accessible via QR codes, NFC touchpoints, or from links within brand communications, and touted as eliminating friction from the customer journey.
Caesars’ smart use of transactional App Clip notifications is a great demonstration of the proactive and personalized experiences customers can expect from their full loyalty app. App Clips address some of the biggest and most expensive marketing challenges of the past decade — app discovery and user acquisition — while helping marketers prove the value of notifications before asking for the opt-in.
Bernardo de Albergaria, Chief Commercial Officer, Airship
Simultaneously, we are enhancing the overall brand experience for our guests, driving trial of our loyalty app and removing barriers to commerce in ways we never could before.
Jeffrey De Korte, Senior VP of Marketing, Caesars Entertainment