Airship offers web notification service for free

Customer engagement company Airship is making its web notification solution available at no cost for 90 days to help brands to communicate directly with their customers — especially important during the COVID-19 pandemic.

Airship web notifications help brands reach their customers on mobile and desktop browsers in real-time, even if they are not actively on the website or in their web browser. The service enables brands to communicate whatever critical information they want to share with customers at this time — like hours of operation, contact-free delivery services, order status and general company updates.

Automation workflows, segmentation and A/B/n testing enable personalised messaging at scale. For example, within one year of launching web notifications, Asda’s George.com saw an incredible 40% conversion rate on abandoned carts and a 27% clickthrough rate on segmented notifications, such as exclusive offers targeted to loyalty customers.

In addition, consumers don’t have to provide their contact information to opt into web notifications, allowing brands to quickly increase their addressable audience — American Eagle Outfitters exponentially increased its addressable Android audience in the first three months of adopting web notifications.

Given the state of emergency around the globe and the impact on individuals, businesses and economies, we want to do our part to provide businesses another way to communicate with their customers as quickly and efficiently as possible. The need for accurate, reliable information is more crucial than ever. Web notifications can be an important channel for growing customer trust and loyalty by delivering useful information when they need it most.

Brett Caine, CEO and president, Airship