Customer engagement company Airship has acquired ReplyBuy, a company that pioneered solutions for payments over SMS. This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as power one-to-one customer conversations via two-way SMS.
In addition, Airship plans to extend ReplyBuy’s technology to provide turnkey commerce and payments solutions across more marketing channels, messaging platforms and industry verticals.
According to Airship, the acquisition will provide companies of all sizes a single platform to create, manage and optimize cross-channel customer interactions and drive greater revenue more quickly. Airship’s real-time mobile data, predictive AI and unified approach to customer journeys ensures relevant messaging at the optimal time on customers’ preferred channels across app and web notifications, SMS, email, mobile wallet and more.
Subsequent digital actions customers take, now including purchases and conversations over SMS, provide rich user-level insight for journey optimization as well as data enrichment of other business systems. A broad ecosystem will benefit from Airship’s expertise in real-time data streaming and bi-directional martech integrations, and from ReplyBuy’s tight coupling with CRM and sales solutions.
ReplyBuy already helps more than 100 brands engage, converse and transact with customers, through its SMS solution. Sports teams, as well as entertainment venues, use ReplyBuy for ticket sales, while companies across higher education, non-profit and service-based organizations have seen success with fundraising, membership renewals and appointment bookings.
Airship will continue to sell, enhance and support ReplyBuy’s solutions, as well as enrich the Airship Customer Engagement Platform with new commerce and conversational capabilities.
For over a decade, Airship has been the driving force in helping many of the world’s largest and most disruptive brands succeed in digital transformation, and the acquisition of ReplyBuy opens up an exciting new chapter. With ReplyBuy, we will provide an additional way for customers to increase their revenue and deepen customer relationships with one-to-one conversations. We’re thrilled to welcome the ReplyBuy team to the Airship family.
Brett Caine, CEO and president, Airship