In-game advertising firm, Adverty, has partnered with Belarussian game developer, Mamboo Games to launch Adverty’s In-Play™ advertising in three of its big hiting games: Shift Race, Shift Princess and Folding Car Puzzle.Mamboo Games.
Mamboo is focused on hyper-casual, casual and mid-core games. It also provides expertise in marketing, game design and publishing, with its titles having been downloaded many millions of times.
The news follows Adverty’s recent partnerships with InMobi and Verizon Media, which are enabling a wide range of partners and advertisers to access its in-game ad inventory, in order to reach gaming audiences, maximise brand exposure and grow publisher revenues.
Tobias Knutsson, CEO, Adverty