Mamboo Games launches In-Play™ advertising with Adverty

In-game advertising firm, Adverty, has partnered with Belarussian game developer, Mamboo Games to launch Adverty’s In-Play™ advertising in three of its big hiting games: Shift Race, Shift Princess and Folding Car Puzzle.Mamboo Games.

Mamboo is focused on hyper-casual, casual and mid-core games. It also provides expertise in marketing, game design and publishing, with its titles having been downloaded many millions of times.

The news follows Adverty’s recent partnerships with InMobi and Verizon Media, which are enabling a wide range of partners and advertisers to access its in-game ad inventory, in order to reach gaming audiences, maximise brand exposure and grow publisher revenues.

Mamboo is an awesome addition to our expanding inventory. Its games look and ‘feel’ great and are easy to get into. We are proud that they chose to work with us and look forward to growing together at a time when we are seeing increasing demand for advertising opportunities within the gaming vertical, as more advertisers add gaming to their media mix and game publishers start using these effective and unobtrusive new monetisation solutions.

Tobias Knutsson, CEO, Adverty