EYE Moves: Adverty promotes Tobias Knutsson to CEO

In-game ad platform, Adverty, has promoted Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as Chief Supply Officer, with founder Niklas Bakos stepping away from his CEO role to focus on product strategy and development.

Tobias Knutsson, currently Chief Commercial Officer, has years of leadership, strategic sales and business development experience is promoted to the role as CEO of Adverty. Previously Chief Commercial Officer at DanAds, and CEO at Strossle, where he was responsible for revenue optimisation at the fast-growing media tech company.

The company has also hired Thorbjörn Warin as Chief Supply Officer. Based in Finland, Warin was previously VP of Publishing EMEA at US-based adtech company AdColony and will oversee growth on the supply side, by engaging more game developers to become part of Adverty’s in-game advertising portfolio.

The news follows Adverty’s recent multi-patent grants in the US and partnership announcements with InMobi and Verizon Media, which enables the media giant’s wide range of partners and advertisers access to Adverty’s in-game ad solutions, in order to reach wider audiences within gaming.

Adverty is taking the next step in its journey towards unlocking previously unreachable audiences and comprehensive monetization streams. I am beyond excited and can’t wait for this next stage on our journey and taking the reins as CEO.

Niklas Bakos, founder, Adverty