Adverty partners with Smart to expand access to in-game ad inventory

In-game ad platform, Adverty, has partnered with ad tech platform, Smart, to provide advertisers with easy access to a large pool of thematic advertising inventory, enabling them to increase their reach and campaign performance while respecting the user experience.

Smart offers ad serving, programmatic monetisation, and buying solutions to both publishers and advertisers. The integration will increase Adverty’s programmatic reach for brands and advertisers looking to enter the increasingly influential world of gaming. Publishers benefit from direct access to this growing demand.

The move strengthens Adverty’s mission to be the leading in-game advertising platform to associate with the very strongest SSPs – making it easier for ad buyers to access the latest in-game advertising inventory, at a time when the market is waking up to the critical importance of gaming within media.

Adverty helps brands to deliver unobtrusive, contextual advertising which engages audiences in immersive environments with patented technology that has been built specifically for gaming with its In-Play™ and In-Menu™ formats.  Adverty was also recently awarded its third US patent for its viewability technology BrainImpression™; a method for determining ad viewability and impressions within complex gaming environments which covers every screen used in traditional gaming and the ‘Metaverse’ – from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality.

With this integration, we are adding a new, best-in-breed vertically integrated SSP to our programmatic infrastructure, further cementing our position in the market. With all the talk of the Metaverse in the market right now, we are on the front foot and delighted to offer the most compelling advertising inventory in this burgeoning media frontier. Furthermore, we are resolved to ensuring that every brand and every agency in every corner of the world can access our market-leading, innovative and non-intrusive in-game ad inventory.

Tobias Knutsson, CEO, Adverty