In-game advertising specialist Adverty has entered into a strategic partnership with Gold Town Games, which will enable the mobile game developer to offer Adverty’s In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.
The partnership will see the imminent launch of Adverty’s In-Play™ and In-Menu™ ads in Gold Town Games’ popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year.
The news follows other recent partnerships with the likes of Verizon Media and InMobi, as growing numbers of advertisers eye the growing media channel as a unique and unobtrusive ad offering.
Tobias Knutsson, CEO, Adverty