Adverty partners with hyper-casual games publisher Lucky Kat Studios

In-game advertising specialist Adverty has forged an exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual games publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising.

Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky Chasers, Combo Critters and its most recent chart-topper Magic Finger 3D.

The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in Lucky Kat’s Magic Finger 3D game (currently sitting at over 10 million downloads).